- Paperback: 288 pages
- Publisher: Bantam Doubleday Dell Publishing Group; 1 edition (1 Oct 2002)
- Language English
- ISBN-10: 0385479506
- ISBN-13: 978-0385479509
- Product Dimensions: 15 x 2.2 x 22.7 cm
- Average Customer Review: 4.6 out of 5 stars See all reviews (7 customer reviews)
-
Amazon Bestsellers Rank:
73,645 in Books (See Top 100 in Books)
- #88 in Books > Business, Finance & Law > Management > Management Science
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Authors
Discover books, learn about writers, and more.
Product Description
Review
'Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.' Rudi Bogni, Times Higher Education Supplement. A terrific book!' Tom Peters
--This text refers to an alternate
Paperback
edition.
Product Description
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
Inside This Book
(Learn More)
First Sentence
"Business is War." Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"Business is War." Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book,I found, that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complementor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from Tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think, but without game theory, as described, you would never see all the interesting options. The book also has "spiritual" content. It shows how to find win-win strategies and avoid price wars that are lose-lose. Very worthwhile!
1 of 1 people found the following review helpful
Format:Paperback
Most of us react to situations in the same predictable way, without ever realizing that we have other choices. In business, that choice you do not consider can be much better than the one that you do. Many people find it hard to come up with other ways of thinking about a situation. In Co-opetition, the authors do an excellent job of providing case histories, examples of bad solutions (ones that create poor results), and better alternatives. Whether you think of yourself as creative or the opposite, this book will expand your repertoire of thinking about important decisions in your business. You should earn a handsome return on the lessons in this book, when you begin to implement them. You will also have strengthened your ability to come up with your own, original alternatives that may be even better in the future. Buy and read this book! I also recommend Smart Choices and The Balanced Scorecard to complement this fine book.
Format:Hardcover
Arrived in perfect condition and in good time. Many thanks to the supplier. The book is a great introduction gaming theory and how to manage collaborations.http://www.amazon.co.uk/gp/product/0002556545/ref=cm_cr_rev_prod_img
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Nonthreatening moves.
I think is the best extension of Michael Porter's concept on how to compete in oligopoly introduced in ( Competitive Strategy 1980), competition as a combination between brute... Read more
Published 24 months ago by Stefano Messori
Strategic negotiating manual
Adam M. Brandenburger and Barry J. Nalebuff show you how to apply game theory to your business. They say you will be able to think more strategically if you recognize that all... Read more
Published on 23 Nov 2007 by Rolf Dobelli
change the game a little more than this, please
The name of the game in this book is 'get the biggest possible slice of the biggest possible pie'. '90% of $2,300 is a lot better than 50% of $2,600'. Says who? Read more
Published on 22 Nov 2003 by Mrs. H. M. Rees
Practical Solutions on How to See Negotiations Differently
This book is very useful and enjoyable to read both from cover to cover and also to use as a reference book to refer back to regularly. Read more
Published on 28 Feb 2002 by andrewhawkesuk@yahoo.co.uk
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
