Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
Id like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Cluetrain Manifesto: The End of Business As Usual [Hardcover]

Rick Levine
4.1 out of 5 stars  See all reviews (11 customer reviews)

Available from these sellers.


Formats

Amazon Price New from Used from
Hardcover --  
Hardcover, 1 Jan 2000 --  
Paperback 13.99  
Audio Download, Unabridged 12.85 or Free with Audible.co.uk 30-day free trial
Amazon.co.uk Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.


Product details

  • Hardcover
  • Publisher: Diane Pub. (1 Jan 2000)
  • ISBN-10: 0756770165
  • ISBN-13: 978-0756770167
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (11 customer reviews)

More About the Authors

Discover books, learn about writers, and more.

Inside This Book (Learn More)
Browse and search another edition of this book.
First Sentence
You will never hear those words spoken in a television ad. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
5.0 out of 5 stars Packed With Knowledge! 8 Jun 2004
By Rolf Dobelli TOP 500 REVIEWER
Format:Paperback
The Cluetrain Manifesto was one of the seminal books of the dot.com bubble era, but reading it now is like waking with a hangover and looking at all of the empty bottles, each of which seemed like a great idea at the time. The Internet changed everything, all right. Those who can bite back the irony long enough to see the big picture and keep reading will find some valuable practical advice on using the now-not-so-new-technology of the Web to do business more effectively. We recommend this pivotal book for the sake of your sense of perspective (or to give you a critically necessary background if you are too young to remember when Amazon was just a river.)
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars And now for something completely different... 21 April 2000
Format:Paperback
This is about as far away from a traditonal business book as you can get. The Cluetrain Manifesto is about the end of business as usual and the role of the Internet as the empowerer to the masses. It whitewashes the world that traditional marketing and advertising paint. The authors clearly present a simple choice to businessmen. Ride the Cluetrain, understand that markets are conversations, and that customers and workers will have these conversations whether you like it or not, or lose your business. The book is written in an anecdotal fashion and as such some of it should be taken with a pinch of salt. An interesting and provocative read - not for the faint hearted or unimaginative.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Great fun, and useful too 5 Aug 2005
Format:Paperback
I got hold of the US edition hardback of this a year or so ago, and finally got round to reading it while on holiday earlier this year. Great fun and light to read, the Manifesto offers some valuable and obvious truths about the impact of the internet on us as consumers, employees and businesspeople. As someone who works with the web on a daily basis and uses it as a communications tool, I found the book stimulating and thought provoking. some great ideas to take and develop into programmes within your business.
The book did ramble on occasions, though, and could have benefitted from more stringent editing. As it is, the structure of the book, with multiple authors, has given rise to a fair amount of repetition. This can be a good thing in order to drive vital points home, but they do overcook it somewhat.
Overall though, well worth the effort, and if you are in business you should have read this book, as it offers a simple and direct way to use the net to create and enhance those all important conversations with your market.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
By Donald Mitchell HALL OF FAME TOP 500 REVIEWER VINE VOICE
Format:Hardcover
I had trouble rating this book. While I agree with a large percentage of what the book has to say, I also felt that the authors did not address the full extent of the issues they are raising. In addition, the book is organized like a cross between a Web site bulletin board and a series of monologues with Internet examples. As a result, the book has little internal structure, is much more repetitive than necessary, and creates a lot of energy without successfully channeling that energy.
Here's my rating scheme. 5 stars for useful thoughts. 3 stars for being incomplete in discussion. 1 star for writing style and organization.
Nevertheless, I do recommend you read the book. It strikes hard and relatively effectively at the kind of unemotional, dissociated, everyone-look- out-for-number-one thinking that amoral executives can be guilty of. Unfortunately, the book also slams the methods along with the lack of trustworthy purposes. For example, anything aimed at the subconscious mind gets condemned in this book. Unfortunately, one can communicate better by addressing both the conscious and the subconscious mind at the same time (that is what branding is all about). The Cluetrain authors seem to think that all subconscious communications cannot be trusted. I agree that they have to be watched carefully, or influence can be smuggled into our lives that doesn't belong there.
The best part of the book is its many ways of communicating how trust can be developed. The Internet isn't really going to develop properly until levels of trust among individuals and companies can be expanded, based on proper skepticism about the possible hidden agendas. Extended conversation is certainly a great help in this regard. Reputation is another way. Certification by some external process is yet another way.
Read more ›
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars A much-needed vision of the future of business 21 Jan 2000
By A Customer
Format:Hardcover
This screed should not just be viewed as "some business book that will teach me about the Internet". The Internet is secondary to the message inherent to book: traditional business isn't working because people are talking. The Internet has merely speeded up this process.
The authors clearly present a simple choice to businessmen. Ride the Cluetrain, understand that markets are conversations, and that customers and workers will have these conversations whether you like it or not, or lose your business.
Many people will read this book and think that from cover-to-cover it never understands real business. These people are precisely the kind that need this book the most, and need to understand it, before some young whippersnapper comes along and sideswipes their entire business.
The most important, intelligent, reasoned book you'll read this year.
Comment | 
Was this review helpful to you?
5.0 out of 5 stars Packed with Knowledge! 15 Oct 2003
By Rolf Dobelli TOP 500 REVIEWER
Format:Hardcover
The Cluetrain Manifesto was one of the seminal books of the dot.com bubble era, but reading it now is like waking with a hangover and looking at all of the empty bottles, each of which seemed like a great idea at the time. The Internet changed everything, all right. Those who can bite back the irony long enough to see the big picture and keep reading will find some valuable practical advice on using the now-not-so-new-technology of the Web to do business more effectively. We recommend this pivotal book for the sake of your sense of perspective (or to give you a critically necessary background if you are too young to remember when Amazon was just a river.)
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
Search Customer Reviews
Only search this product's reviews
ARRAY(0xbb201678)

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback