The 'Cloud', hailed as a new digital commons, a utopia of collaborative expression and constant connection, actually constitutes a strategy of vitalist post-hegemonic power, which moves to dominate immanently and intensively, organizing our affective political involvements, instituting new modes of enclosure, and, crucially, colonizing the future through a new temporality of control. The virtual is often claimed as a realm of invention through which capitalism might be cracked, but it is precisely here that power now thrives. Cloud time, in service of security and profit, assumes all is knowable. We bear witness to the collapse of both past and future virtuals into a present dedicated to the exploitation of the spectres of both.
Cloud Time
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It's not only your head that is in the Cloud, but your whole body in its desires, actions, reactions, hiccups and errors too. Coley and Lockwood show in their strong theoretical take on cloudy media cultures that the more invisible control becomes, the more we need to develop fresh theoretical tools to open it up. Cloud Time offers a much-needed analysis of contemporary capitalism as a perverse form of informationalization and quantification of life to which we happily, voluntarily contribute. Even Microsoft's Steve Ballmer has admitted to the difficulty involved in clearly defining the Cloud - and yet, Coley and Lockwood give us excellent clues. --(Jussi Parikka, Author of 'Insect Media' and 'Digital Contagions')
About the Author
Rob Coley is currently a Doctoral candidate at the University of Lincoln, researching the power and politics of contemporary visuality. Dean Lockwood, awarded a PhD in Sociology at York in 1996, is a Senior Lecturer in Media Theory in the School of Media at the University of Lincoln.
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1 of 2 people found the following review helpful
By Samuel. J
Format:Kindle Edition
Cloud time is a fantastic read and one that will stay with you for the foreseeable future. Superbly written, wonderfully executed and slightly terrifying; it has it all and leaves you wanting more. A comprehensive look into the ecology of the Cloud and what it means for us... Even the Cthulhu reference.
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Basically good.
12 Mar 2013
By c2588
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
Cloud computing is more than just a new buzzword for an old idea; it's a new set of cultural and economic arrangements that make us extremely dependent on companies who offer us free services in exchange for the metadata they can generate from our activity. Though there are certainly many other models alive for technology companies and web companies, charging rent on databases (such as Facebook charging others for their data on who is friends with who and who read what articles on Boing Boing) is a key one and quite unfamiliar territory.
Cloud Time uses some very nice analogies from Inception (the movie) and Remainder (by Tom McCarthy) to try to understand how the current era of cloud businesses and cloud culture are shaping our world.
Cloud Time uses some very nice analogies from Inception (the movie) and Remainder (by Tom McCarthy) to try to understand how the current era of cloud businesses and cloud culture are shaping our world.
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