After my GHD's finally died on me on Thurday, i dashed out to buy a new pair, however I was not impressed with them GHD Gold wide plates, the girl kindly told me that GHD was sold on and the new owner has changed them, she recommend that i bought cloud 9 as this is the product of the last owner of GHD, came home and ordered them, received the next day, used them as soon as they arrived, and i have to say they are better than GHD's,. They heat up quicker, takes less time to straighten your hair, comes with a handy heat guard and pouch,and they look good into the bargain. I have very long hair which is very thick, cloud 9 has made my hair sleek and shiny. I recommend that if you are a GHD die hard, the cloud 9 is better, you will not be disappointed.