| ||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Click: What We Do Online and Why It Matters for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details
|
More About the Author
Product Description
Review
"Bill Tancer is the king of measuring online research. And online research is the main street of the new world. Which makes Bill Tancer king of the world, or something like that."
Stephen J. Dubner, co-author of Freakonomics
Product Description
In one short decade, the internet has become a critical part of our everyday lives. In this timely new book, internet data analysis expert Bill Tancer makes sense of why this is, and reveals what our internet usage says about us and our future … because asking people what they do is never as reliable as watching what they do.
• Did the online community really "create" the Arctic Monkeys?
• Can we really predict the next winner of Strictly Come Dancing?
• Who are the new winners and losers in the world of MySpace, YouTube, Facebook and online poker?
In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the web, navigate to sites and search for information; he describes in unmatched detail explanations about our lives, our interests, our thoughts, our fears and our dreams.
As online directories replace the yellow pages, search engines replace traditional research and news sites replace newsprint, we live in an age in which we've come to rely tremendously on the internet for many purposes. Through our usage, we leave behind an amazing trail of information about ourselves - our "clickstream" - and the direction in which we are headed that Click exposes and explains here for the first time.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
Nowhere near as interesting or entertaining as Freakonomics (Dubner & Levitt) but since I love data I was hooked & it's interesting to try and get your head around who uses the interenet, why and how. I read a friend's copy... would have been a little upset if I'd paid for it.
2 of 2 people found the following review helpful
Format:Paperback
Bill Tancer, is the head of Global Research at Hitwise. His position means that he and his team have instant access to a huge sample of what people are searching for and looking at online at any time, and thus have their finger on the pulse of internet behavior. The book is a fairly easy read and well written enough to keep you moving through it, but ultimately you're left with the impression that it's all a little bit obvious.
The basic premise is that search terms and online indicators are a leading and virtually instant indicator of what people are looking at, what trends are forming etc. and thus can be used for a variety of purposes. For example helping retailers decide when to start promoting ranges (the prom dress example), predicting economic figures (used by hedge funds to arbitrage official announcements) and reality TV show outcomes (he predicts the winner of strictly come dancing) and looking at emerging trends. However, while the topics can be engaging, there is a real lack of insight. e.g. Rich, popular kids plan their prom dress months in advance while other kids are more price concious and buy closer to the event. Or, to predict the winner of a reality TV show, you need to filter out those internet searchers who are purely looking for pictures of the women. Hardly ground-breaking stuff!
If you're interested in this kind of trend analysis, I'd recommend Malcolm Gladwell's books, in particular The Tipping Point as these tend to have a higher level of interesting material and much more insight and "Ah!" moments to make them a more rewarding read.
The basic premise is that search terms and online indicators are a leading and virtually instant indicator of what people are looking at, what trends are forming etc. and thus can be used for a variety of purposes. For example helping retailers decide when to start promoting ranges (the prom dress example), predicting economic figures (used by hedge funds to arbitrage official announcements) and reality TV show outcomes (he predicts the winner of strictly come dancing) and looking at emerging trends. However, while the topics can be engaging, there is a real lack of insight. e.g. Rich, popular kids plan their prom dress months in advance while other kids are more price concious and buy closer to the event. Or, to predict the winner of a reality TV show, you need to filter out those internet searchers who are purely looking for pictures of the women. Hardly ground-breaking stuff!
If you're interested in this kind of trend analysis, I'd recommend Malcolm Gladwell's books, in particular The Tipping Point as these tend to have a higher level of interesting material and much more insight and "Ah!" moments to make them a more rewarding read.
1 of 1 people found the following review helpful
Format:Paperback
I read this entire book hoping to find something that justified the second part of the tag line "why it matters".
Nothing this book shows matters to anyone, most especially internet marketers, unless they happen to be selling prom dresses. There is absolutely no insight or information applicable to anyone interest in selling or marketing online, or even if you have a general interest in web sites.
This books drowns in pointless dull "facts" none of which are useful, relevant or even interesting.
This can be summarised as "I am Bill Tancer. I work for Hitwise. I know lots of facts about data. Be sure not to sit next to me at a dinner party."
Nothing this book shows matters to anyone, most especially internet marketers, unless they happen to be selling prom dresses. There is absolutely no insight or information applicable to anyone interest in selling or marketing online, or even if you have a general interest in web sites.
This books drowns in pointless dull "facts" none of which are useful, relevant or even interesting.
This can be summarised as "I am Bill Tancer. I work for Hitwise. I know lots of facts about data. Be sure not to sit next to me at a dinner party."
Most Recent Customer Reviews
Fascinating
This was something I picked up because it took my fancy, and I then found I couldn't put it down! The internet is the first port of call for almost my information searches these... Read more
Published on 9 Jun 2009 by Su L
Clikc on,,,,,
Bill Tancer is the manager of global research at information search company Hitwise. Tancer's book adds to a genre of business books that draws on relationships and correlations... Read more
Published on 9 April 2009 by Robertomelbourne
Not worth the effort
An easy enough book to read but nothing particularly earth shattering in what was written. So people search online after reading a review about prom dresses or seeing a car advert... Read more
Published on 19 Mar 2009 by sg perry
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
