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Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines [Paperback]

Boris Mordkovich (Author), Eugene Mordkovich (Author)

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This item: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines by Boris Mordkovich Paperback

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This item: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines by Boris Mordkovich Paperback
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Product details

Paperback: 202 pages
Publisher: LULU (11 April 2005)
Language English
ISBN-10: 1411628179
ISBN-13: 978-1411628175
Product Dimensions: 22.9 x 14.8 x 1.3 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (3 customer reviews)

Amazon Bestsellers Rank: 585,609 in Books (See Top 100 in Books)

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Product Description

The Search Engine Marketing Weblog, May 10, 2005

...this book is the PPC bible. Tracking, click fraud, branding, local advertising are all covered...

Product Description

You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and Eugene Mordkovich share their knowledge from the most basic "Pay Per Click 101" information (how pay-per-click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn't) to the most advanced PPC strategies being used today, including contextual advertising, click fraud, localized search, and more!

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3 Reviews

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4.0 out of 5 stars (3 customer reviews)

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4 of 6 people found the following review helpful:

5.0 out of 5 stars Very interesting and informative, 15 Sep 2006

Mrs. R. Page "Rachel" (UK) - See all my reviews
(REAL NAME)

This review is from: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines (Paperback)

I found this book to be full of information I had failed to find in bigger, more expensive books. Another thing I liked about it was the size, easy enough to carry around so you can read it whilst commuting. Lots of helpful tips and expert advice which helped me to understand the subject and increase traffic to our website.
Well worth its money

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13 of 20 people found the following review helpful:

4.0 out of 5 stars Worth reading, 15 Aug 2005

Edward Cowell "teddie" (UK) - See all my reviews

This review is from: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines (Paperback)

Boris did a good job pulling this book together. It's mostly let down by the cheap paper, print and layout, which undermines the quality of the content and can make it difficult to follow.

Getting past that there is a stack of expert tips (which includes two of mine) at the back where he invited most of the leading experts in the sector to contribute. There is some very advanced advice which I hadn't seen documented anywhere else.

If you can look past the paper its printed on its worth having on your bookshelf.

Edward Cowell (Teddie).

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1 of 4 people found the following review helpful:

3.0 out of 5 stars Pay-per-click Search Engine Marketing Handbook, 30 Jun 2007

Mrs. Cynthia P. Black "webmistress" (Devon, England) - See all my reviews
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This review is from: Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines (Paperback)

I found this book interesting and informative but not quite what I need. This is an ideal book for the owner of a company/business website, who does not actually run the site, someone who wants to direct his/her IT department in the best way to increase sales would find it extremely useful. I am a do-it-all website owner so it is useful but not essential.

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