Pay Per Click Search Engine Marketing For Dummies
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Product Description
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
From the Back Cover
Plan and launch your PPC campaign and keep track of its progress
If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.
Discover how to
- Use the right keywords to trigger your ads
- Figure your breakeven point
- Write ads that reach your customers
- Calculate return on investment
- Use geo targeting
- Track your ad results
Inside This Book
(Learn More)
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Most Helpful Customer Reviews
Format:Kindle Edition
Plenty of useful information but this book is a little out of date as of November 2011. I bought the Kindle version which had a publish date of Jan 2011 however many of the sites and services mentioned are no longer around.
Format:Paperback
This is a very good book.
Very clear and pointing in the main ideas. It's quite basic, of course. But even, still, You can learn important things. If you are not native Enghish don't worry, the level of the lenguage is not difficult.
Very clear and pointing in the main ideas. It's quite basic, of course. But even, still, You can learn important things. If you are not native Enghish don't worry, the level of the lenguage is not difficult.
Format:Paperback
I found this book easy to read and very helpful. It takes you step by step through the basics of SEM. I recommend you also get the SEO book from the same author and your knowledge will be complete!Pay Per Click Search Engine Marketing for Dummies
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Most Recent Customer Reviews
Worth the money
Well researched and clearly presented. Does go on a bit and could do with a bit of editing but certainly worth the money.
Published 18 months ago by Bola
we are all dummies
Should have read this BEFORE I started my PPC campaignPay Per Click Search Engine Marketing for Dummies
Published on 10 Jan 2010 by Thomas Lennett
well worth the money
Excellent buy for the new to pay per click and those who need reminding of areas of importance
Published on 14 Dec 2009 by munnsbooks
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