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Click: The Forces Behind How We Fully Engage with People, Work, and Everything We Do Paperback – 5 Jul 2011

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Product details

  • Paperback: 224 pages
  • Publisher: Crown Business (5 July 2011)
  • Language: English
  • ISBN-10: 0385529066
  • ISBN-13: 978-0385529068
  • Product Dimensions: 13.2 x 1.2 x 20.3 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Bestsellers Rank: 1,535,591 in Books (See Top 100 in Books)

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15 of 15 people found the following review helpful By Robert Morris TOP 100 REVIEWER on 3 Aug. 2010
Format: Hardcover
As indicated in their earlier book, Sway, the Brothers Brafman are fascinated by the fact that, in all manner of relationships, some people have far greater influence than do others. In this (their latest) book, they focus on "clicking" that "can be defined as an immediate, deep, and meaningful connection with another person or with the world around us...Clicking can be equally deep and meaningful between future friends and can strike in the most unlikely of places." They refer to these interactions as "magical moments" and as their extensive research suggests, those who experienced the moments by simply recalling them, "even years later, produced nearly identical levels of passion and intensity as the original experience."

The Brafmans identify and then examine (devoting a separate chapter to each) what they call "click accelerators": Vulnerability, Proximity Resonance, Similarity, and Safe Place. "At its core, each of the accelerators we've discussed works to break down that invisible barrier all of us have when walking down a crowded street or meeting a new person. Vulnerability helps to allow others into our lives while laying bare who we are. Physical proximity - even if we're not aware of it - encourages us to see the people around us as individuals rather than strangers. Physical closeness fosters emotional closeness. Resonance - connecting with those around us - encourages us to share that experience. In turn we start seeing others in a different light. And similarity helps to foster or facilitate a connection between two people, as relative strangers are seen as part of our in-group.
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1 of 1 people found the following review helpful By D&D TOP 50 REVIEWER on 10 Nov. 2014
Format: Paperback
Read some time ago and recently reviewed summary: authors explain:

1. magic matters: clicking with another person or activity is euphoric
2. power in vulnerability: most of us are reluctant to disclose personal information but doing so can make us MORE likely to connect with others
3. a few feet make a big difference: face to face interactions, including meetings, provide opportunities to hit it off
4. resonance: flow and being fully present, paying close attention to what others say and do, their attitudes and their needs
5. similarity counts; quantity trumps quality: the more we accentuate any similarities (such as first name, birthday, home region or rare fingerprint pattern) the more likely we are to hit it off with that person, especially if we seem very different
6. environment can help foster intimacy: certain surroundings and situation nurture quick-set intimacy and overcoming challenges together can encourage clicking as can being part of a shared, defined community
7. certain people are magnets: the more aware you are of the other person's mind-set, attitude, and emotions, the better your likelihood of connecting
8. quick-set intimacy can bring out the best in us: the more comfortable we are with someone, the better our performance

All backed up with research, it's a worthwhile read for those who need, or want, tips on creating intimacy whether in a professional or a personal setting.
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Format: Kindle Edition Verified Purchase
Sadly waffling and content could be condensed to 2/3 pages without a problem. But more critically attempts to use 'scientific research' from third parties to prove a hypothesis the research often was not directly considering. Nothing new is revealed that common sense does not tell you. Shame.
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