One wishes all surveys were as good as this book. Prof. Kennedy's survey of classical rhetoric is clear, authoritative, informative, and a pleasure to read. He is pithy and didactic without being patronizing or superficial. His command of the subject is vast. Each chapter is conviniently divided into sections, to facilitate quick reference. Yet the narrative coherence of the book is preserved throughout. The notes at the end of the volume provide the bibliographical references that may be desired by someone wishing to delve deeper into the matter. In addition, UNC Press produced a handsome volume: big, clear type, wide margins, and good paper, ideal for annotation.
I highly recommend this book as a starting point to study classical rhetoric, or simply to familiarize themselves with an important subject in Western thought.