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About the Author
Steve McKevitt went up the ranks of the PR industry, starting off in the music industry back in the 1980s. He has over 10 years senior strategic communications and marketing experience in the entertainment and consumer electronics sectors. He is now Managing Director of McKevitt & Kenwood, a communications consultancy.
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Customer Reviews
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Hardcover
It is not often that I come across one article that I find fascinating, much less two in a row. However, there has to be an exception to every rule and Steve McKevitt's book, City Slackers, examines the phenomenon of people who never deliver anything but still seem to be successful. So how do they get away with it?
There are two articles in Management Issues which provide some excerpts from this author and they are worth their weight in gold as far as I am concerned.
Try the "Rise of the City Slacker" and "How to spot a City Slacker"
For those of you still in the work force who are working your backsides off trying to make a difference and wondering why it is that so much effort with effective outcomes is usually unsupported and often not valued while the lack of outcomes and far less effort seems to enable others around you to get their promotions without any accountability or seeming effort, these two articles are a revelation.
Just think about some of the people you know and love who "work" (I use the word loosely) around you who fit the descriptions provided. To know your enemy is to be at least a little better off!
Of course for those of you who may be reading this who can now be identified as part of the "City Slacker" crowd - too bad, so sad - let's hope you actually have to do some work for a living, for a change, instead of dining out on the work of others!
There are two articles in Management Issues which provide some excerpts from this author and they are worth their weight in gold as far as I am concerned.
Try the "Rise of the City Slacker" and "How to spot a City Slacker"
For those of you still in the work force who are working your backsides off trying to make a difference and wondering why it is that so much effort with effective outcomes is usually unsupported and often not valued while the lack of outcomes and far less effort seems to enable others around you to get their promotions without any accountability or seeming effort, these two articles are a revelation.
Just think about some of the people you know and love who "work" (I use the word loosely) around you who fit the descriptions provided. To know your enemy is to be at least a little better off!
Of course for those of you who may be reading this who can now be identified as part of the "City Slacker" crowd - too bad, so sad - let's hope you actually have to do some work for a living, for a change, instead of dining out on the work of others!
5 of 5 people found the following review helpful
Format:Hardcover
A brilliantly observed, witty book about people that everyone in work will have encountered at some point. How do they get away with having "non-jobs"? Well, here's the answer. I work in PR and the chapter on that so-called profession is absolutely spot on. Everyone should read it before either recruiting a PR agency or becoming a PR officer.
On the slight downside [and the reason for four stars not five], some of the anecdotes are a bit long and boring and come across as padding. I bought the book on the strength of a feature about its main themes in The Guardian. In truth, the feature pretty much covers off what Steve McKevitt has to say.
On the slight downside [and the reason for four stars not five], some of the anecdotes are a bit long and boring and come across as padding. I bought the book on the strength of a feature about its main themes in The Guardian. In truth, the feature pretty much covers off what Steve McKevitt has to say.
6 of 7 people found the following review helpful
Format:Hardcover
This is one of those books that doesn't so much tell you things you don't know, but rather confirms things that you do know. If, like me, you've always thought that people 'working' in marketing, PR and the media, were taking the piss, you'll really enjoy this book.
Most of the stories are very funny, but some of them did make me quite angry. The author certainly knows his subject, and does a good job of keeping you interested and he throws in some great stuff about growing up in the eighties - Led Zeppelin, Bullseye and careers lessons for example. For me, working in a large IT department, the chapter on the millennium bug was the best.
If I did have a criticism it would be that at 192 pages it's a bit on the short side, but that should detract from the fact that this is a very funny and insiteful read.
Most of the stories are very funny, but some of them did make me quite angry. The author certainly knows his subject, and does a good job of keeping you interested and he throws in some great stuff about growing up in the eighties - Led Zeppelin, Bullseye and careers lessons for example. For me, working in a large IT department, the chapter on the millennium bug was the best.
If I did have a criticism it would be that at 192 pages it's a bit on the short side, but that should detract from the fact that this is a very funny and insiteful read.
Most Recent Customer Reviews
Amusing book that is still relevant even more 5 years on.
The Brand Compass is funny but the story of Massive Inc is funnier. In this age of recession and banking bonuses the book is just as relevant today and highlights the serious... Read more
Published 5 months ago by Asad Habib
Taking the Pee
This is a short (192 pages) book about people who "work" in Advertising and Marketing.
The previous reviews are all excellent, but i cannot award this little book more... Read more
The previous reviews are all excellent, but i cannot award this little book more... Read more
Published 20 months ago by Billy Ray Cyrus
A good read. Made me laugh
This is a very easy book to read and there are a good ratio of chuckles per page. McKevitt does seem to have a serious message, but this book is more a vehicle for his anecdotes... Read more
Published on 6 May 2006 by Gethin Reece
Very, very funny and very perceptive
This book is fantastic.
I bought it for a friend of mine who's a real slacker on Saturday morning. I started reading it and couldn't put it down. Read more
I bought it for a friend of mine who's a real slacker on Saturday morning. I started reading it and couldn't put it down. Read more
Published on 25 April 2006 by Anita H
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