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City Cinderella: The Life And Times Of Mercury Asset Management
 
 
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City Cinderella: The Life And Times Of Mercury Asset Management [Hardcover]

Peter Stormonth Darling
3.3 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Hardcover: 320 pages
  • Publisher: W&N; First Edition edition (7 Oct 1999)
  • Language English
  • ISBN-10: 0297643908
  • ISBN-13: 978-0297643906
  • Product Dimensions: 23.4 x 16.6 x 3.2 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 205,661 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Peter Stormonth Darling
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Product Description

Jonathan Davis, The Independent

A highly readable memoir of the City's more recent past. --This text refers to an out of print or unavailable edition of this title.

Max Davidson, Daily Telegraph

City Cinderella paints a fascinating portrait of the Square Mile in a period of transition... the best of the book is in its deft sketches of people. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

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Most Helpful Customer Reviews
Good but dated 16 Nov 2004
By A Customer
Format:Hardcover
I used to work at Mercury in the later 90s and so bought this book. Its a great study of the years its relevant for, but is quite parochial and looks at things through very rose tinted spectacles - more reminscent of an early 20th century study of a city institution than a late 20th century one. It also over estimates the impact some of the key figures had. Of course the whole thing has become dated now that Mercury has been pillaged by ML.
Overall good but this isn't an exciting or ultimately realistic read.
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1 of 2 people found the following review helpful
By A Customer
Format:Hardcover
You must read this one! The newspapers may be full of biographies of twenty-three year olds who got lucky, worked hard, and floated internet companies to make their fortune, but this book, old-fashioned though the concept of making money through investment may seem, tells an equally dramatic and much more interesting story. Peter Darling took over Warburgs Investment Management Department in 1979, having been told that it was his job to get rid of it. Instead, he renamed it Mercury Asset Management and turned it into the UK's largest fund manager, with over £100 billions in funds by the mid 1990s. In telling the story of this transformation, and what happened next, the author paints a complex picture on a very wide international canvas. There are portraits of many of the most interesting men and women of the last thirty years, and much insight into the world of investment banking and the unique culture in Warburg's in its early days. It is well-written with lots of photographs. Anyone interested in the City, or in the wider world of investment, would find much to enjoy in it.
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0 of 1 people found the following review helpful
By A Customer
Format:Paperback
This was a wonderful read about life in the City. The author really brings out the incredible characters and the atmosphere of London's financial world. It's both an amusing and well-told account of one of this country's most successful financial corporations.
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