- Paperback: 208 pages
- Publisher: Baker Books, a division of Baker Publishing Group (1 Jan 2006)
- Language English
- ISBN-10: 0801065925
- ISBN-13: 978-0801065927
- Product Dimensions: 22.7 x 15.6 x 1.4 cm
- Amazon Bestsellers Rank: 474,654 in Books (See Top 100 in Books)
Church Marketing 101
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Synopsis
Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In "ChurchMarketing 101[registered]", he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
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16 reviews
14 of 15 people found the following review helpful
Go Ahead Buy this Book!
14 Mar 2006
Format:Paperback|Amazon Verified Purchase
Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day. With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami? The only solution is to learn to become more strategic in the ways your church communicates with your community. Marketing is a discipline that can help you communicate better.
Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.
Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.
8 of 8 people found the following review helpful
A visitor's perception
4 Aug 2006
Format:Paperback
I gained so much from Mr. Reising's book Church Marketing 101.
Reising's profound love for the Lord and his desire that Christians rightly influence the unchurched and the unsaved is compelling.
He teaches the body of Christ how to follow Colossians 4:5-6 by making the most of every opportunity with conversations full of grace, seasoned with salt, and able to answer all inquiries.
One key insight from his book stands out: that Jesus, Paul, King Solomon, and others managed the perception of contacts because while God looks on the heart, most men judge by sight. Read to find out the particulars of how churches can have a greater influence on visitors.
I'm recommending this book to the elders and leaders of my home congregation. Thank you, Richard, for sharing your expertise.
Reising's profound love for the Lord and his desire that Christians rightly influence the unchurched and the unsaved is compelling.
He teaches the body of Christ how to follow Colossians 4:5-6 by making the most of every opportunity with conversations full of grace, seasoned with salt, and able to answer all inquiries.
One key insight from his book stands out: that Jesus, Paul, King Solomon, and others managed the perception of contacts because while God looks on the heart, most men judge by sight. Read to find out the particulars of how churches can have a greater influence on visitors.
I'm recommending this book to the elders and leaders of my home congregation. Thank you, Richard, for sharing your expertise.
7 of 8 people found the following review helpful
Excellent plan for church strategic growth
21 Mar 2006
Format:Paperback
This book hits on many of the challenges facing particularly main-line churches today and forces churches to ask themselves if they are connecting to their members and the community. I appreciate his easy to read style and explanations for lay people regarding the definition of branding. Very helpful!
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