I had imagined that this would be a chrome pull switch. It's actually chrome-coloured plastic. It should of course be mounted high enough that this shouldn't matter, but the "click" of the switch when you pull the cord sounds unconvincingly plasticky. This doesn't affect the operation of the switch, of course.
There's a short length of cord doming out of the switch and into a white plastic cord-joiner. It's easy to replace the cord below that point with one of your choosing. I replaced the bottom part of the cord and the little plastic weight with a heavy metal one from John Lewis, which makes the switch feel much better in operation.