I love color in interior design but have never been a whiz at deciding whether this exact blue in conjunction with that exact red will give me this exact effect. McCloud's book ingeniously solves my problem by presenting beautifully simple double-page spreads dedicated each to a particular color scheme with explanation. There are sophisticated schemes based on variations on a single color, well-researched and amusingly explained period palettes, palettes for northern or southern exposures, neutral palettes, vibrant palettes, and probably some I'm forgetting. Possibilities range from pale eggshell sophistication to primary blue on red modern shock. Throughout, McCloud educates the reader about the history of color and its effect on the emotion, always with a light touch and never dipping into dullness. The color reproduction, as you'd expect, is perfect.