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ABSTRACT. We discuss the cognitive and the psychophysical determinants of choice in risky and riskless contexts. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
5.0 out of 5 stars
Very Interesting,
This review is from: Choices, Values, and Frames (Paperback)
A certain kind of person will find this book very interesting. I recommend to students of behavioural finance at the recreative and academic level.
16 of 23 people found the following review helpful:
5.0 out of 5 stars
Wonderful source-book for behavioural finance,
By
This review is from: Choices, Values, and Frames (Paperback)
Words almost fail me. This book is a real joy to possess. Containing an unsurpassed collection of classic papers on behavioural finance and the psychology of choice, it's invaluable for any investor, marketer, consumer or manager.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.6 out of 5 stars (13 customer reviews) 64 of 64 people found the following review helpful:
5.0 out of 5 stars
SIGNIFICANT ADVANCES IN ECONOMICS THAT LED TO NOBEL PRIZE,
By Denis Benchimol Minev "Amazonia" - Published on Amazon.com
This review is from: Choices, Values, and Frames (Paperback)
Kahneman and Tversky's compilation of articles in this book is an outstanding exposition of recent advances in cognitive psychology, especially advances associated with prospect theory. The work presented in this volume is largely responsible for the authors being awarded the Nobel Prize (Tversky died before receiving it). The text is somewhat dense at parts, being aimed at economists and psychologists with some mathematical familiarity. However, the portions of the book that require much mathematics can safely be bypassed without losing much of the substance of the text. This text is the most credible presentation of an alternative theory to the rational actor theory usually assumed in economics. For example, some of the articles help explain the magnitude of the equity return premium, or help show how people make choices differently in similar situations based simply on the way the situation is presented. I would highly recommend this book to anyone interested in decision making theory, especially as it relates to consumer behavior. It is a brilliant volume that includes the most important articles by the leading mind in the field. 61 of 65 people found the following review helpful:
5.0 out of 5 stars
The Cutting Edge of Behavioral Decision Theory,
By Herbert Gintis - Published on Amazon.com
This review is from: Choices, Values, and Frames (Paperback)
Daniel Kahneman and Amos Tversky have spent their whole lives developing an alternative to the "rational actor" model of human decision-making, the standard of traditional economic theory and the decision sciences. Their ideas were received rather well from the start, but in recent years, their alternative, which we can fairly call "behavioral economics" has virtually displaced traditional decision theory as an active research area.People often think of the Kahneman-Tversky behaviorists as "bomb-throwers" in the sense that they appear to love to destroy traditional concepts of rationality rather that put constructive models in their place. This collection, which consists of 42 very high quality essays by the leading lights of the field, shows clearly that this is not the case. Prospect theory, loss aversion, framing effets, status quo effect, and the like are carefully modeled in this book. I came away quite impressed. It is a shame that Amos Tversky never lived to see the light of day of this fine volume. It is certainly a vigorous vindication of his lifetime research agenda. 40 of 45 people found the following review helpful:
5.0 out of 5 stars
Choices, Values and Frames,
By P. Hawley - Published on Amazon.com
This review is from: Choices, Values, and Frames (Paperback)
A definitive text. Choices, Values and Frames is no casual read but is a first class exposition of the basics in this area of cognitive psychology. I read it from the perspective of a healthcare practitioner trying to understand more about why 'risk' judgements seem so variable and subjective. The insights gained from Choices, Values and Frames have already modified my behaviour.The only weakness of the text is that it assumes that the reader has reasonable literacy in manipulating abstract mathematical concepts. More exposition would have been appreciated here. However, even if one does not understand the more 'mathematical' sections the book as a whole is still an engaging exposition of how humans process decisions under risk and uncertainty. A 'must read' for anybody seriously interested in, but unfamiliar with, this area of cognitive psychology |
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