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Chocolate Busters: The Easy Way to Kick Your Addiction [Paperback]

Jason Vale
4.5 out of 5 stars  See all reviews (26 customer reviews)
Price: £10.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Book Description

8 April 2011 0007164009 978-0007164004 First Edition

Break free from your chocolate addiction with Jason Vale’s irreverent, zany and original new book. Jason, aka The JuiceMaster, reveals the dangers of chocolate’s ingredients (sugar, dairy and additives), the marketing industry’s ploys to keep us all hooked and our emotional attachment to the sweet stuff- and shows you how to kick the habit.

Jason Vale offers his own take on the SugarBusters and anti-dairy phenomenon, taking a pop at the food and marketing industries and showing you how to free yourself from the mental food trap by reframing your thoughts.

Sugar is the cocaine of the food world, responsible for obesity, diabetes and a host of other problems. Dairy is equally bad for us and is an acid-forming food. Many people’s stomachs aren’t suited to break the lactose down properly and so it affects our ability to digest the nutrients from other food.

This book also examines the ways in which the advertising agencies seduce us and keep us hooked, as well as examining the emotional attachments we have to chocolate, created from early childhood: ‘the chocolate nanny’ as Jason puts it.

Jason’s lively debate, full of amazing information that makes your hair stand on end, is enough to put anyone off chocolate. He looks at how we’ve been hooked – and the ‘con’ that is confectionery.


Frequently Bought Together

Chocolate Busters: The Easy Way to Kick Your Addiction + The Juice Master Slim for Life: Freedom from the Diet Trap + The Juice Master: Turbo-charge Your Life in 14 Days
Price For All Three: £25.46

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Review

‘I feel in control of my life for the first time since the age of 10 when my chocoholic days began. 16 years of habit have been modified without pain or effort, just a little education, in just the one day it took me to digest this book.

I now recommend it to patients who I nurse who complain of chocolate being their downfall, and most of my friends have borrowed the book. I feel empowered and I can’t help but spread the word.’ Barbara Dugen, a reader

Emails from readers of Slim 4 Life:
‘I discovered Slim 4 Life via a display in Waterstones. The bright yellow cover and the extraordinarily healthy looking bloke pictured caught my eye. As soon as I began reading the first page I realised that here was something different.. And I loved your style of writing- straight forward, humorous and really interesting. I couldn’t put it down…I am slowly converting my office with my enthusiasm. Added to which they can see the improvement in my skin and weight loss (8lbs in 4 weeks- yippee!). They have all noticed as well that I am eating loads of food- certainly not starving myself like half the girls in the office! So far, 2 girls and 1 guy have bought your book- and two have already bought a juicer.’ Erica Raby, Blackpool
‘I’ve just finished reading your book Slim 4 Life. Wow!! Many, many thanks. I’m recommending it to all my friends.’ Hilary Baines
‘Your book has been invaluable to me and has changed my way of thinking completely. I feel enlightened and lucky to have come across you in my life journey. If you’re in Harrogate sometime, maybe we could meet over a fresh cup of…juice! Thanks again bud.’ Ramesh Mehay
‘Thank you, thank you, thank you for your brilliant book…Even my husband, who is very much an ‘eat as little fruit and veg as possible’ kind of person, is reading the book and, after just a few days of cutting out the rubbish, is ‘hooked’ on this way of thinking and eating. Just as with ‘The Good Book’, I believe that every home should have a copy of Slim 4 Life.’ Lynne Pritchard

--This text refers to an out of print or unavailable edition of this title.

About the Author

Jason Vale, the Juice Master, is a successful health and lifestyle coach. A former trainer for Alan Carr in Birmingham, he launched his London clinic and countrywide workshops two years ago. His seminars on losing weight and quitting drinking and smoking are consistently sold out. He has appeared on Trisha and ITV’s This Morning, has several spreads in the Daily Mail and been reviewed by the Sunday Times. He is a key presenter at the Vitality Show. He has a Juice Master juicer on sale, produced by Moulinex.


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Customer Reviews

Most Helpful Customer Reviews
19 of 19 people found the following review helpful
Format:Paperback
I bought this book on impulse not knowing a thing about Jason Vale, but as soon as I started reading I liked his style and the way he gets his point accross. I have read so many books about giving up sweet things, but not one on chocolate in particular. There are no complicated diet plans or mumbo jumbo, Jason gives you the facts about mass market chocolate and makes you think before grabbing that Snickers bar. Chocolate doesn't do you good, makes you feel crap after eating it, but you still want more. I was hoping that this book would make me look on chocolate in the same way I look at cigarettes, and it does. Now I can pass the endless displays, posters and TV ads thinking, you can't get me! We have all been manipulated by these corporate giants who only think of profit and it's time to open our eyes and see chocolate for what it is. I have just purchased Jason's first book Slim 4 Life Freedom From The Food Trap which I'm looking forward to reading.
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35 of 36 people found the following review helpful
5.0 out of 5 stars Life changing 9 April 2005
Format:Paperback
Every now and then you come across a book that changes the course of your life. This is one such book. After eating chocolate for a lifetime, I finished this book two weeks before Christmas - good test eh? I can very happily say that I haven't wanted chocolate since. I waited to see if the disinterest would wear off and with Easter coming would I be led into temptation again? But no problems there, I sailed through and now see chocolate exactly for what it is, and it feels wonderful. I am totally free to choose what I want to eat, and happily leave chocolate out of the shopping basket. After reading Slim 4 Life by the same author, sugar made the same swift exit from my dinner table. I have lost a stone in weight without trying, I feel fantastic and am filled with so much energy I can't wait to see what the next day brings. Life is beautiful. Thank you Jason Vale!
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14 of 14 people found the following review helpful
4.0 out of 5 stars A 'Fast Food Nation' for Chocolate 13 May 2004
By helena
Format:Paperback
I have just finished this book today and right now my feeling is that I will not be eating chocolate ever again!
Jason Vale initialy explains how our emotional addiction to chocolate is caused by years of brainwashing from an early age due to mass marketing by the chocolate industry. This is all very interesting and makes one look at companies such as Cadburys and Terrys in a new light and see them for what they really are - large conglomerates with one ambition, profit. He then explains the physical addiction to chocolate as being caused not by chocolate, or cocoa, itself but by the vast amount of sugar and drug like substances which are added to the product to make it palatable. Also shockingly interesting is his exposure on how chocolate companies are buying cocoa from plantations in Africa which are using a labour force of child slavery.
For anybody who has read Alan Carrs books on quitting smoking, this book will seem familiar. The methodology used here for kicking the chocolate habit is very similar to Carrs method for stopping smoking.
Whether you are a self-confessed chocolate addict or just sick of the crap that is being strategically placed on our supermarket shelves - read this book.
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Most Recent Customer Reviews
5.0 out of 5 stars Changed my way of thinking
A gripping read which after the first couple of chapters, I could not put down!

I have been a fan of Jason Vale for quite some time but even I questioned whether he... Read more
Published 1 month ago by Laura H
5.0 out of 5 stars It worked for me
I was recommneded this book by a friend, I bought it and let it sit on the side for 6 months while I continued to stuff my face with chocloate, sweets and sugar generally. Read more
Published 2 months ago by Jen
4.0 out of 5 stars Jason Vale is fun!
I love reading books by Jason Vale.....he truly knows his stuff when it comes to nutrition and eating well for the body! Read more
Published 2 months ago by IssyB
4.0 out of 5 stars Jason Vale is fab
Jason writes his books in a entertaining but informative way. I feel enlightened about my relationship with chocolate and have no desire to keep funding the dead food market.
Published 6 months ago by Deb1000
5.0 out of 5 stars It's worked for me!
Prior to reading this book, I was eating at least 3 or 4 bars of chocolate every day. I could eat 3 walnut whips in one sitting and think nothing of it. Read more
Published 7 months ago by Beverley
5.0 out of 5 stars Makes so much sense and destroys your relationship with chocolate and...
I bought this book because I was sick of feeling the need to eat chocolate every day. I was stuck in a job I disliked and felt like the only way to feel any sort of happiness... Read more
Published 8 months ago by gabi1822
5.0 out of 5 stars It is a miracle
Anyone who knows me,knows that I am a massive choco-holic. I never EVER imagined a life without it. I was completely addicted and totally consumed with it. Read more
Published 8 months ago by JC
5.0 out of 5 stars Converted chocolatier - everyone should read this book
I used to be a chocolatier but quit as soon as I read this book. This guy is truly inspirational and I think every parent and teacher should read this to start educating the next... Read more
Published 9 months ago by Early Computers
5.0 out of 5 stars Defies belief but works
I have not eaten chocolate since reading this book about a month ago, more tellingly, I have no desire to eat chocolate and have not missed it. Read more
Published 12 months ago by Touchdown-J
4.0 out of 5 stars Worth a read if you have an open mind
This book is very good and has actually stopped me wanting to eat chocolate everyday. You need to have an open mind and read the whole book for you to really get your head around... Read more
Published 13 months ago by Pen Name
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