I have tried many tools for memorizing Chinese characters and have always come across the problem that I have had difficulties associating seemingly random words with random symbols. I see myself as somebody who is untalented at memorizing random facts, and therefore found this book extremely helpful. The author comes up with (sometimes random) stories about the characters to make a connection in your mind of its meaning. It may not be the classic or academically correct way of studying the characters, but for people (like me) who generally tend to have difficulties memorizing things, this guide is highly recommendable.
Plus, the stories are creative, entertaining and funny and it feels like reading an excerpt of a funny story at times which makes you laugh and allows you to associate pleasure with studying the characters. Ever since I started with this, I look forward to learning new characters every day. And this comes from someone who sits over his university books all day long and can't wait to stop reading. But learning the characters in such an entertaining way, is great!