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Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology) [Paperback]

Adrian Furnham , Barrie Gunter
4.0 out of 5 stars  See all reviews (1 customer review)
Price: 31.99 & FREE Delivery in the UK. Details
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Book Description

26 Mar 1998 0415185351 978-0415185356
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Frequently Bought Together

Children as Consumers: A Psychological Analysis of the Young People's Market (International Series in Social Psychology) + Consumer Kids: How big business is grooming our children for profit + Born to Buy: The Commercialized Child and the New Consumer Culture: The Commercialised Child and the New Consumer Culture
Price For All Three: 49.85

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Product details

  • Paperback: 224 pages
  • Publisher: Routledge (26 Mar 1998)
  • Language: English
  • ISBN-10: 0415185351
  • ISBN-13: 978-0415185356
  • Product Dimensions: 23.1 x 15.6 x 1.7 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 706,182 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Inside This Book (Learn More)
First Sentence
As the purchasing power of young people exhibits continued growth, marketers, manufacturers and advertisers have become increasingly interested in devising effective methods of reaching the young person's market. Read the first page
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4 of 4 people found the following review helpful
4.0 out of 5 stars thankyou...!!! 7 Aug 2001
By A Customer
As I am researching the issue surrounding the effects of advertising on younger generations and their development as consumers I was having difficulty finding a book that provided a readable and detailed foundation of the topic - until I found this book. It covers issues from why advertisements are so effective to how children are unknowingly coersed into consumerhood from a very young age. This is a book I would certainly recommend to others both interested in and researching the area it was certainly more interesting than your average text book and very readable.
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Amazon.com: 2.0 out of 5 stars  1 review
2.0 out of 5 stars A persual indicates that at least 15% is from McNeal's book 13 Nov 1998
By A Customer - Published on Amazon.com
I read the book with interest and found that a major portion, including its title, it taken from James McNeal's two books, Children as Consumers, and Kids as Customers.Most of the remainder is taken from other sources. Thus, originality is not its long suit.
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