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Product Description
Product Description
Explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and whether they need to be protected through special legislation and regulation.
From the Back Cover
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Inside This Book
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First Sentence
As the purchasing power of young people exhibits continued growth, marketers, manufacturers and advertisers have become increasingly interested in devising effective methods of reaching the young person's market. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
As the purchasing power of young people exhibits continued growth, marketers, manufacturers and advertisers have become increasingly interested in devising effective methods of reaching the young person's market. Read the first page
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?
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43% buy the item featured on this page: Children as Consumers (International Series in Social Psychology) £17.08 |
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25% buy Born to Buy: The Commercialised Child and the New Consumer Culture£6.74 |
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13% buy Branding cluster sheet: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands: 6£12.29 |
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9% buy Kids as Customers: Handbook of Marketing to Children |
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