In the first 3 chapters of the book Rushkoff is successful in griping the readers attention by means of a moderately paced story line and attention to interesting detail. However this is not continued in to the following chapters in which dialog becomes less inspiring. This is conceived through a number of long winded a anecdotes and his attention to detail is superfluous and at on some occasion risks becoming tedious. Rushkoff concludes the book with an exiting twist in the final four chapters which are reminiscent of those at the beginning of the book. I finish to say that this book exhibits many of the qualities Rushkoff has displayed in his other works but lack certain qualities which are fundamental to novels such as Bull. I give this book three stars for and exciting opening and an stiring finish but a thin plot in the middle.