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Che's Afterlife (Vintage Original) (Vintage Originals) [Paperback]

Michael Casey

RRP: 9.41
Price: 9.36 & FREE Delivery in the UK on orders over 10. Details
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Book Description

1 Jun 2009 Vintage Originals
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Now Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

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"The definitive account of the birth and dissemination of an iconic image. . . . A riveting tale of art and ambition, of rebellion and merchandising. . . . Illuminating and essential reading."
--Hector Tobar, author of "Translation Nation"
"Lively and informative. . . . Smartly chronicles the explosive Guevara growth industry in the marketplace of ideas and icons."
--Tom Miller, author of" Trading With the Enemy"
"Eagle-eyed. . . . Insightful. . . . An evocative and well-written account of All Things Che."
--Ann Louise Bardach, author of" Cuba Confidential" and" Without Fidel"
"A tour de force of pop cultural entertainment and analysis ."
--Professor David D. Perlmutter, author of" Blog Wars"

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  11 reviews
12 of 13 people found the following review helpful
5.0 out of 5 stars Great read! 20 April 2009
By Meg Murry - Published on Amazon.com
For anyone who's ever wondered about the real story behind the Che t-shirt, this is the book for you. Casey is a clever, witty storyteller and he takes you from the moment the photo was snapped by Alberto Korda in Havana in 1960 through to the global brand he thinks Che's photo has become today. More a book about icons and branding than a history of Che Guevara, it's well worth the read.
6 of 7 people found the following review helpful
5.0 out of 5 stars The Enduring Spirit of Che. 15 May 2009
By Melanie Naylor - Published on Amazon.com
Format:Paperback|Verified Purchase
This superbly executed book examines Che Guevara as global brand, repository for ideals, and deals with the many conflicting accounts of the history of Guevara and the Cuban Revolution. It interweaves the stories of the revolutionary, the powerful Korda image, with well constructed consideration of the political, economic, historical and social factors which have made Che such an enduring icon.

A thoroughly entertaining book, which balances analysis with storytelling.
Beautifully presented, and written with style and humour.
2 of 2 people found the following review helpful
5.0 out of 5 stars Che's Afterlife 12 Feb 2010
By Geoffrey Rogow - Published on Amazon.com
I was completely blown away by this book. To use and overused cliche, Casey is an avid storyteller that has mixed everything you'd want in a book together. I was intrigued, entertained and felt personally attached to the subject, while turning many of my preconceived notions on their head.

The argument over Che admiration that borders on deity worship is best told by someone in Casey's position. Being detached from the subject enables him to tell the story with facts and the heart of people on both sides of the debate. And the brand of Che, what it has been used for by governments, revolutionaries and even the most simple of cultures, is worth this careful examination.

As a disclaimer, I work at the same media firm as Mr. Casey, though that has not in any way shaped my views on this book. Emotional and sharply written, it's clearly a must-read for anyone who has ever worn the Che T-shirt. More broadly though, the examination of Cuban revolution through branding and economic constraints comes at just the right time in the global decoupling debate.
1 of 1 people found the following review helpful
5.0 out of 5 stars Che the commodity 22 Jan 2013
By jst-bone - Published on Amazon.com
Format:Paperback|Verified Purchase
This has to be the most unique way of dealing with a leftist icon. Che was a monster with "good intentions". He belongs on a T-shirt...but not in the heart of any teenager . I gave this book to a "liberal" friend and suggested that Obama was marketed just like Che. She was not pleased with the comparison.
1 of 1 people found the following review helpful
5.0 out of 5 stars Very interesting Book 11 July 2012
By Ed Caldwell - Published on Amazon.com
Having grown up in middle class America in the 60's and 70's and having worn many Che T-Shirts, I enjoyed reading this book and getting a better understanding of how this image was used and exploited for profit. At the time, this t-shirt was very popular in my town and could be purchased in most stores. I think that many young people, like myself, did not consider the history of Cuba's revolution and Ernesto's crimes against the Cuban people when they wore the shirt. A mistake I think! As the years have passed since Korda's photograph and more facts have surfaced about Ernesto's life, I find it disturbing that this image is still so popular! I recommend this book to anyone interested in Cuban history, American "pop culture", and our facination with t-shirt art!
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