The View issue their fourth album, entitled Cheeky For A Reason on 2nd July. The album is the band s fourth after the Mercury-nominated #1 debut Hats Off To The Buskers , the Top 10 follow-up Which Bitch and 2011 s Top 20 Bread & Circuses , and is currently being recorded at Liverpool s Motor Museum Studios with producer Mike Crossey (Arctic Monkeys, Razorlight, Foals). Early track titles that are vying for inclusion on the album include Bunker , The Clock Has No Sympathy , Anfield Row How Long and AB . When asked to describe the album, lead singer/guitarist Kyle Falconer said its Fleetwood Mac s Rumours done by The Clash . Cheeky For A Reason will be released by the bands new label Cooking Vinyl on 2nd July and pre-ceded by a single on 25th June. The self-penned album includes three songs written by Kyle & Kieren with writer/producer and unofficial 5th member of Kings Of Leon Angelo Petraglia. The Scottish quartet will preview the album s release by embarking upon an intimate tour in June & July. The tour is their first full UK trek in over a year, having concluded 2011 with a run of dates across Scotland.
Who knows where the time goes? Not so long ago, The Libertines were a generational voice, Britain’s response to The Strokes’ garage-punk rekindling; and Dundee’s The View were The Libertines’ kid brothers, poster-boys for a deathless brand of teenage rebellion.
What a difference only six years make. The View’s 2007 debut Hats Off to the Buskers was no Up the Bracket; following albums Which Bitch? and Bread and Circuses were relative non-events; and the band has signed to Cooking Vinyl, a label well known for rescuing acts that have surpassed their moment in the sun.
Yet Cheeky for a Reason charted this week at number nine. Yes, even with a title like Cheeky for a Reason. The message: you can stick your chillwave, your extreme-noise hip hop and your operas about Elizabethan alchemists up your blogsphere. The View are popular for a reason.
The new album title is ironic, though, because this is more of a grown-up View. With its wistful undertow and sombre guitars, The Clock is miles from the tinny rasp and slurred Dundee patois of early singles such as Wasted Little DJs. Free of drums, guitar and bluster, Tacky Tattoo’s sad-ballad poise is a defining closing statement and a fine showcase for Kyle Falconer’s bruised, sandpapery vocal. There is even a piano interlude, titled, with enormous bravado, Piano Interlude. There is no track, musically or lyrically, that recalls Skag Trendy.
But if this is the grown-up View, it’s still The View. How Long and Bunker (Solid Ground) tap their cheeky Gaelic folk-punk DNA (the latter keeps threatening to mutate into The Proclaimers’ 500 Miles). Bullet is generically terrace-rowdy and, right at the very end, the hidden 30-second snippet is Falconer at the pub piano, shattering Tacky Tattoo’s tender mood and reminding us that The View are still juvenile at heart.
At this stage, the band has yet to be damned with either the Dadrock or Landfill Indie labels. Only time will tell if they end up at the bottom of either canyon, or find a more fulfilling path in between.
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