- Paperback: 400 pages
- Publisher: Phoenix (an Imprint of The Orion Publishing Group Ltd ) (23 Sep 1993)
- Language English
- ISBN-10: 0460861913
- ISBN-13: 978-0460861915
- Product Dimensions: 24.8 x 17.8 x 3.2 cm
- Amazon Bestsellers Rank: 828,195 in Books (See Top 100 in Books)
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Product Description
Product Description
Provides a step-by-step blueprint to researching, planning, organizing and executing all appeals - small, large, national or local. Director of the #54 million Wishing Well appeal at Great Ormond Street Children's Hospital, Allford reveals the state-of-the-art skills behind successful fund-raising today. Her book - the first to concetrate solely on one-off appeals - is as much a practical guide to strategy and approach as it is a source of new ideas.
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