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The author provides a number of definitions of charisma (including the one in the title of this review), and seems to focus on "the ability to influence others positively by connecting with them physically, emotionally, and intellectually."
Daniel Goleman has written a great deal about emotional intelligence (see his books, Emotional Intelligence and Working with Emotional Intelligence), and has noted that many people lack skill in this area. For those who have little of this capability, Charisma will provide a useful toolkit for assessing and adapting successfully in social situations.
The book is organized around a few key ideas: making a good first impression, making a good impression when you speak, being an effective listener, becoming more persuasive, using physical surroundings to your advantage, maximizing adaptability to the situation, and expanding your vision and ideas. These are all good areas to focus on, and few will find that they are equally strong in each one. Once you find your weaker points, the author provides you will simple, effective suggestions for improvement.
He sums up all his thinking in a Platinum Rule: Do unto others as they would like done unto them.
If you want more advanced help in this area, you will find Goleman, Cialdini (Influence), and books on neuro-linguistic programming to be helpful.
The main point is that we should all work on our social effectiveness and comfort. All of us know more than any one of us, and we can accomplish much more together. Enjoy this stallbusting book and have more joy in your life!
Most of his advice is plain common sense (for example, he advises us to stand with a correct posture, look people in the eye, learn the art of attentive listening), but there are some real gems in the 'Speaking with Authority' chapter. If you either want to A.) learn how to speak publicly with more confidence, or B.) brush up on your oral presentation skills, then I strongly recommend this book, as the speaking tips contained within will go a long way to making you a more powerful and effective orator.
The only downer with this book is that Alessandra frequently plugs and praises members of the self-help fraternity. This isn't really all that off-putting, but if these other books are so great, one must ask: Then why did I buy yours!
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