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Changing Minds (Leadership for the Common Good)
 
 

Changing Minds (Leadership for the Common Good) (Paperback)

by Howard Gardner (Author)
4.0 out of 5 stars  (5 customer reviews)

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Product details

  • Paperback: 244 pages
  • Publisher: Harvard Business School Press; 1 edition (1 Sep 2006)
  • Language English
  • ISBN-10: 1422103293
  • ISBN-13: 978-1422103296
  • Product Dimensions: 20.6 x 13.7 x 1.5 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 89,506 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • Other Editions: Hardcover  |  All Editions

  • See Complete Table of Contents

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Product Description

The Guardian, October 28, 2006
Gardner's subtle, intelligent analysis of our mercurial mental
processes is a master class in the art and science of persuasion


Product Description
In Changing Minds, Gardner examines one of the most puzzling and most examined questions of human psychology: why it’s so difficult to change our own minds and each other’s and what happens when we do actually change our minds. Drawing on his work on multiple intelligence and case studies of public leaders (Thatcher, Mandela, Clinton, and Bush), scientists and intellectuals (Darwin, Einstein, Freud, Whittaker Chambers), and artists (Picasso, Graham, and Cage), Gardner describes seven powerful factors at work in all cases of mind change. Finally, he examines changes of mind in six arenas, such as large-scale changes involving both homogeneous and heterogeneous groups, changes in formal settings, changes brought about by “climate changers” such as artists and intellectuals, mind changes in small groups, and mind change between intimates.

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