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Changing Minds In Detail [Paperback]

David Straker
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Paperback: 289 pages
  • Publisher: Syque Publishing (2008)
  • ASIN: B003641IS0
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 2,049,424 in Books (See Top 100 in Books)

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Product Description

In working across teaching, managing, matketing, consulting, change and multiple business functions David Straker noticed many years ago how chinging minds is at the heart of many jobs. Yet each ignores the other whilst defining its own ways of influencing, persuading and otherwise changing minds. This is perhaps the most comprehensive book on the subject available.

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Customer Reviews

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4.7 out of 5 stars
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Most Helpful Customer Reviews
4.0 out of 5 stars Good sourcebook 30 Sep 2012
Format:Paperback|Verified Purchase
This is a really useful introduction to a wide range of ideas about influencing people in a variety of contexts. It rightly does not claim to contain much that is original thinking but it cleverly draws together a surprising selection of concepts and techniques. Recommended.
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5.0 out of 5 stars AMAZING READ!- PRACTICAL AND EXCEPTIONAL! 5 Sep 2012
By kevzeno

having looked extensively for a set of books to give practical insight and technical functionality to this incredible subject and having spent many a coin on many books and videos i finally found this brilliant book by David Straker...and what a book it is!!!
Filled with page after page of usful infomation and writen in a highly ingadging manner i could not believe the amount of infomation and research which had gone into each chapter! This book is easily worthly of any potential readers hard earned cash-it is many books in one and yet it is devoid of any useless packing-often the case in books of this kind, full of charts -grafts and list ect of functional explantions and types of manipulational ideas and systems
and wrote with clear passion for the subject and clarity NO OTHER BOOK ON THE SUBJECT CAN MATCH HIS BOOK FOR INFOMATION-PRACTICALITY OR DETAIL.
I hope to see more printed works by Mr Straker whom deserves credit for cutting through the abstact haze which clings to subjects of this kind- BUY THIS BOOK IT IS WHAT YOUR LOOKING FOR.

I purchased my copy of the author via his website [...] directly which i recommend also.
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2 of 3 people found the following review helpful
5.0 out of 5 stars Great book (of course) 8 July 2010
Ok, so I'm the author. It really is a comprehensive book, though. Lots of beef and zero fat. It comes at persuasion and influence from the psychological direction, though using a model that is easy to understand and very practical in use. It describes the 'Core Pattern for Changing Minds' -- the fundamental method that is hidden within in all other methods of persuasion.

You can find out more at the changingminds website.
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