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Review
"...fascinating and witty reading..." ( Hot Stars, 3 April 2004)
“… Pringle knows his stuff.” (Daily Telegraph, 6 April 2004)
“This book is designed as a practical guide for practitioners…” (Sunday Business Post , 9 May 2004)
“This book looks at stars and advertising– and has some fab facts.” (New Woman, June 2004)
“… packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.”(Media Week, 1 May 2004)
“… an important book…” (Reading Chronicle, 20th May 04)
“…shows just how deeply our lives and lifestyles are influenced…” (City to Cities, Sep/Oct 2004)
“…sound and detailed advice on how to find the right celebrity...” (Admap, November 2004)
“…This book is practical, relevant and packed with leading edge thinking…” (Mark Ritson, London Business School in IoD, Winter 2004)
“...for anybody fascinated by the public’s obsession with the celebrity cult…absorbing enough to appeal to a mainstream audience…” (Campaign, 10th December 2004)
Review
"...fascinating and witty reading..." ( Hot Stars, 3 April 2004)
“… Pringle knows his stuff.” (Daily Telegraph, 6 April 2004)
“This book is designed as a practical guide for practitioners…” (Sunday Business Post , 9 May 2004)
“This book looks at stars and advertising– and has some fab facts.” (New Woman, June 2004)
“… packed to the rafters with facts, ... would recommend this book to anyone, whether they work in media or not.”(Media Week, 1 May 2004)
“… an important book…” (Reading Chronicle, 20th May 04)
“…shows just how deeply our lives and lifestyles are influenced…” (City to Cities, Sep/Oct 2004)
“…sound and detailed advice on how to find the right celebrity...” (Admap, November 2004)
“…This book is practical, relevant and packed with leading edge thinking…” (Mark Ritson, London Business School in IoD, Winter 2004)
“...for anybody fascinated by the public’s obsession with the celebrity cult…absorbing enough to appeal to a mainstream audience…” (Campaign, 10th December 2004)
As we shall see, celebrity impacts on so many aspects of everyday life it's hardly surprising that it has the same sort of effect on the media. Read the first page
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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