These are the most frequently used words in this book.
1998
activity
advertising
affairs
aids
avon
awareness
benefit
between
brand
bt
business
campaign
cancer
card
case
cause
cent
charity
children
clear
clearly
communication
community
company
consumers
corporate
customers
developed
directors
donation
employees
example
figure
first
fundraising
funds
good
group
help
impact
important
indeed
international
investment
issues
key
line
ltd
market
marketing
media
message
million
mutual
national
needs
new
number
objectives
opportunity
organization
part
partners
partnership
people
per
plc
point
potential
process
product
programme
promotion
provide
raised
related
relationship
reputation
research
responsibility
results
sales
schools
see
service
should
social
stakeholders
stores
strategy
support
target
terms
therefore
time
uk
values
world
year