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Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programmes and Events
 
 
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Cause Marketing: Build Your Image and Bottom Line Through Socially Responsible Partnerships, Programmes and Events (Hardcover)
by Joe Marconi (Author) "It is better to give than to receive" is an expression that has evolved from a biblical quotation into a highly sophisticated strategy of modern..." (more)
5.0 out of 5 stars  (1 customer review)
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Product details

  • Hardcover: 240 pages
  • Publisher: Kaplan Business (7 Aug 2002)
  • Language English
  • ISBN-10: 0793152585
  • ISBN-13: 978-0793152582
  • Product Dimensions: 23.1 x 16 x 2.1 cm
  • Average Customer Review: 5.0 out of 5 stars  (1 customer review)
  • Amazon.co.uk Sales Rank: 1,115,973 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Product Description

Synopsis
How to build a powerful cause marketing program that wins customer loyalty and boosts profits? Socially responsible marketing can help a business enhance its brand, increase customer and employee loyalty, differentiate itself from the competition, and boost its profits. "Cause Marketing" explains how to choose the right opportunity and develop a program to support it. "Two thirds of American consumers report having a greater degree of trust in companies aligned with a social issue; sixty percent would buy first from a company that backs a cause they support; and eighty-six percent are more likely to buy a product associated with a cause or issue," claims marketing expert, Joe Marconi. In "Cause Marketing", he shares secrets and success stories of companies, individuals, and brands that have built or changed their public images significantly through association with a particular cause. His proven, step by step guidance is relevant for any size business, in any industry, with virtually any size budget.
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