Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
18 used & new from £11.00
Have one to sell? Sell yours here
 
   
Cause for Concern: Results-Oriented Cause Marketing
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Cause for Concern: Results-Oriented Cause Marketing (Hardcover)

by Stephen Adler (Author)
4.0 out of 5 stars See all reviews (1 customer review)
RRP: £20.99
Price: £19.94 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £1.05 (5%)
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, July 7? Choose Express delivery at checkout. See Details
13 new from £11.00 5 used from £13.67

Product details

  • Hardcover: 160 pages
  • Publisher: South-Western, Div of Thomson Learning (10 Sep 2005)
  • Language English
  • ISBN-10: 0324311303
  • ISBN-13: 978-0324311303
  • Product Dimensions: 23.1 x 15.7 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,084,141 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Social marketing
   www.CorporateCulture.co.uk    Effective social campaigns for public, private and third sectors. 
Cause Related Marketing
   www.SPARKS.org.uk    Children's medical research, ideal partner for cause related marketing 
Concert Marketing
   www.Ask.com    Find the Best Results for Concert Marketing. 
  
 

Product Description

Synopsis
Cause-related marketing (CRM) refers to innovative partnerships that provide income for non-profit organizations while promoting a positive image for participating businesses. Aimed at executives and marketing professionals, this text outlines the benefits of these partnerships and presents several case studies illustrating how they work. Consultan

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
Check a corresponding box or enter your own tags in the field below
stephen adler
charity brands
cause marketing

Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

1 Review
5 star:    (0)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.0 out of 5 stars (1 customer review)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
4.0 out of 5 stars A succinct manual about how companies can use charitable giving to improve sales and reputation, 7 Jul 2008
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Stephen M. Adler explains how corporations can pair with charitable causes to enhance their visibility, goodwill and sales in this brief, straightforward book that includes illuminating case studies. Adler is realistic about the purposes of corporate philanthropy. He argues that it should always make business sense. He shows that nonprofits also are thinking of survival and growth: They use their causes to drive contributions and keep themselves in business. getAbstract recommends this book to marketers who want an overview of how corporations and charities can work together - for their mutual benefit and for that of society.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]

   

Look for similar items by category

Look for similar items by subject














i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

  

Make A Wish

Get what you want with an Amazon.co.uk Wish List Make sure you always get what you want with an Amazon.co.uk Wish List.

›More info on Wish Lists

  

Boys Smell

Lynx Africa Body Spray and After Shave Gift set
But we make sure they smell good...

›Discover male grooming at Amazon.co.uk

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates