"Catching fire" is an interesting book. It presents some ideas that are original and thought-provoking about the phenomena that made us human. Some of them are perhaps too far-stretched and the author is too busy focusing on his main subject - processing the food - to notice the conglomerate of many other influences, not rooted in the food (pre)history. In short, the book offers interesting contents, but it is too biased.
It is also too repetitive - the same arguments appear dozens of times on its pages. There was a point when I felt almost bored and wanted to put the book aside - but then interesting things appeared, and hardly it became entertaining again, when it ended unexpectedly (I was reading it on Kindle, so that I didin't notice at the beginning that at 60% the book is finished and the rest is just endnotes - which, by the way, do not provide any particular additional entertainment or in-depth knowledge).
Overall - not a bad read, quite interesting, but definitely doesn't meet expectations.