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In an economy where markets, consumers, and technology are ever-changing and increasingly interdependent, economic catalysts – businesses that bring together a number of groups who need each other and make it easy for them to work together – are essential. Think of the credit card industry. This trillion dollar industry brings merchants and consumers together. Google creates value for its customers, and makes billions for itself, by bringing searchers and advertisers together.
Companies that do this right – and transform their pricing practices, incentive plans, and organizational structures – are today's power brokers. Of course, catalysts have been around as long as marketplaces. But now, more than ever, they drive the economy. Doing business in this world isn’t for the faint of heart – but Catalyst Code maps it out, showing where the opportunities – and pitfalls – lie.
From the Publisher
"...an important book for anyone interested in understanding how
breakthrough businesses can be built in today s economy." --Bill Gates
breakthrough businesses can be built in today s economy." --Bill Gates
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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What Do Customers Ultimately Buy After Viewing This Item?
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67% buy the item featured on this page: Catalyst Code: The Strategies Behind the World's Most Dynamic Companies £17.84 |
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27% buy Invisible Engines: How Software Platforms Drive Innovation and Transform Industries£27.50 |
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5% buy Catalyst £21.23 |
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2% buy Programming Collective Intelligence: Building Smart Web 2.0 Applications £18.46 |
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