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Casual and Social Games: Advanced Game Design Paperback – 15 Aug 2013


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Casual social games—games such as FarmVille and Bejewled Bltiz, that require no long-term time commitment or special skills to play and use the power of social networks—have become a multi-billion dollar industry within just a few years’ time. For those just getting into the game, it’s important to learn what makes these games (that are often given away for free) so successful and how to design them.


Here to teach game designers and students the ins-and-outs of designing games for the casual market are two leading authorities in game design, Ernest Adams and Martha Sapeta.  In Casual and Social Games: Advanced Game Design readers will learn casual game design in depth, with an emphasis on Facebook and other social network games. The book covers everything from the initial game production to maintaining a live game, and focuses on the challenges of designing casual live games versus more hardcore PC and console titles. Topics also include user tests and how they inform design choices, metrics and what role they’ll play in a game’s design, economies of a live game, how to make money and convert users to hardcore gamers, and details on keeping things fresh once a game is no longer new.

About the Author

Ernest Adams is a 23-year veteran of the video game industry as programmer, producer, game designer and design consultant. Founder of the International Game Developers' Association, he has also been a successful Pearson author (New Riders Games and Prentice Hall) since 2003. Some of his books include Fundamentals of Game Design and Game Mechanics: Advanced Game Design (with Joris Dormans).

Martha Sapeta is a game industry veteran of 10+ years and has been developing Facebook games for over 4 years. She teaches game design courses for Art Institute of California San Diego. Martha has worked on a variety of hardcore and casual games, with the most recent focus being casual social games. Some of her recent titles include Blackwood & Bell Mysteries, Sorority Life, and City Girl.

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