Cass Pennant is the best-selling author of eight football-related books, five of which have been UK Top Ten bestsellers.
His best selling autobiography "CASS" was published by John Blake and followed his entry as a hard bastard in the book of the same name by Kate Kray, the former wife of Kray twin, Ronnie. He subsequently wrote and co-authored, CONGRATULATIONS, YOU HAVE JUST MET THE I.C.F.; WANT SOME AGGRO?; ROLLING WITH THE 657 CREW; GOOD AFTERNOON GENTLEMEN THE NAME IS BILL GARDNER; TERRACE LEGENDS; TOP BOYS; 30 YEARS OF HURT:
As the CEO of Pennant Books, he has conceived and published a wide array of valuable titles in the sport, biography and crime genres. Pennant is also the eponymous hero of the critically acclaimed British feature film Cass starring Anoso Anozie, which was based on his best-selling autobiography about his turbulent life and character, constantly strengthened through adversity.
As an acknowledged authority on the culture of hooliganism and gang culture, he advised on numerous TV and film projects, including Guy Ritchie's acclaimed Snatch and Alan Clarke's The Firm along with Lexi Alexander's Green Street/Hooligans plus Bravo TV's The Real Football Factories and ITV's Bouncer's series.