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Cashvertising: How to Use More than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone Paperback – 15 Nov 2008


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Product details

  • Paperback: 192 pages
  • Publisher: Career Press; 1 edition (15 Nov. 2008)
  • Language: English
  • ISBN-10: 1601630328
  • ISBN-13: 978-1601630322
  • Product Dimensions: 0.6 x 15.2 x 22.9 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Bestsellers Rank: 120,311 in Books (See Top 100 in Books)

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8 of 8 people found the following review helpful By D. Shuttleworth on 20 Feb. 2011
Format: Kindle Edition
This is perhaps a different review to the people who've simply read the book, it's based on what happened after we implemented the advice in this book to our website.

We work in a very competitive niche offering online services, and it's often treated with scepticism by potential customers because of the number of charlatans out there.

Basically we revamped the website, based the content around what the author recommends, and our sales have gone through the roof - literally.

Previously we were proud of the fact that most of our business came from word of mouth recommendations. We only took probably one new customer every 3 months from the website.

The first full month after implementing what was advised in the book we've taken 6 new customers on board, and still have some that we're in discussions with.

Thats around 18 times more business than we'd usually see from the website (and will end up being even higher if some of the other enquiries turn into customers - which I'm sure they will), a massive increase, and now most of our business most definitely will be coming off the website - it's totally transformed our business and I have to say I'm amazed.

I have bought and read literally dozens of marketing, sales, and internet marketing books, and this is head and shoulders above the lot with one exception (getting everything you can out of all you've got by Jay Abraham is in the same league as this book - I highly recommend buying both of them).

The author truly is an expert in his field, my recommendation is that you don't just buy and read this book, but read it a few times, digest what it has to say, and then do it!

Ten out of ten from me.
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2 of 2 people found the following review helpful By Rolf Dobelli TOP 500 REVIEWER on 29 Jun. 2009
Format: Paperback
Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers' deepest desires and impulses. Although Whitman's advice is applicable to all modes of advertising, he focuses on print advertising; thus, some readers might wish for more insights on Web copy or broadcasting. Still, getAbstract strongly recommends Whitman's compelling delivery of crucial advertising advice.
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6 of 7 people found the following review helpful By Martin Turner HALL OF FAMETOP 100 REVIEWERVINE VOICE on 22 Nov. 2011
Format: Paperback Verified Purchase
Ca$hvertising is brash, in your face, and packed full of the kind of advertising advice it could take you a lifetime to assemble. However, all the advice is based on studies of the American market, and there is substantial research to show that not everything that works there actually works here.

The brash writing style is the first thing that hits you with Ca$hvertising, and this stays with you right from the title to the end of the book. But, once you get over that, this is not a collection of unevidenced opinions. Rather, Drew Eric Whitman draws together more than a century of research and the best advice from all the greats such as Ogilvy and Starch. This is held together by Whitman's own (rather bargain-basement) experience, which works nicely with is in your face style.

If you're thinking that the heavy bias towards low-value campaigns and direct mail is a weakness, think again. In Ogilvy on Advertising, David Ogilvy argues that no-one should get involved in big budget campaigns until they've cut their teeth on direct response classified ads. He also argues that there is a formula for writing great ads -- but he doesn't quite tell you what it is. Ca$hvertising has none of Ogilvie's reticence. Although it claims 50 secrets, it's actually more like 250, because many of the secrets are actually collections of principles.

I would recommend this book 100% to anyone in the USA getting into advertising, and to any seasoned campaigner wanting to brush up their skills. I can't quite do this for UK readers, because there are some genuine cultural differences which have a big impact on advertising response.
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2 of 2 people found the following review helpful By Mr. S. Fevyer on 9 May 2011
Format: Paperback
Combines most of the best points from the leading advertising books out there and manages to add some new stuff too. Very clear and easy to read with very little jargon. The author's style makes it an enjoyable as well as practical read. I highly recommend this book.
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1 of 1 people found the following review helpful By Tony Downing on 14 Dec. 2008
Format: Paperback Verified Purchase
An excellent book coveres all the elements of copywriting and the basics of advertising. Easy to read, well set out can be read start to finish or dipped into for the sections you need for your current project. A modern look at advertising and copywriting written by a guy who knows what he is talking about.
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1 of 1 people found the following review helpful By Antwan on 14 Sept. 2013
Format: Paperback Verified Purchase
Definitely loved this book! I highly recommend it to everybody. Read it and understand how advertising really works! You wouldn't believe the small tricks that have a huge impact on your buying decision.
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1 of 1 people found the following review helpful By Richard Cale on 1 Jun. 2013
Format: Kindle Edition Verified Purchase
Such a fantastic book it will teach you so much in a very short space of time. Highly recommended to anyone who wants to improve their business.
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