This is very good value for 100% Cashmere quality - very soft, smooth, lovely feel on the skin, keeps warm/cool, drapes beautifully as the fabric is slightly weighted (not too light/"flyaway" like cotton or silk material). It is a very nice piece & I am absolutely happy with it. Just to say, this is not the thick/woolly kind of cashmere scarf. It is more like a wrap/shawl/drape. But scrunched up & worn like a scarf (as pictured), it keeps warm as cashmere does, without the feeling of being too hot (like some synthetic fabrics like polyester can) nor itchy (like acryllic). Even wool/lambswool/merino wool feels slightly itchy for me, paid more than double the price for a merino wool snood (thick, comfy & warm but definitely not as soft) & cashmere is usually more costly than merino, so I'm really happy with this purchase. Will buy more in other colours & thinking of buying as gifts too. Please don't change the quality/price! Thanks!