Steven Goldstein, CEO, Alacra, Inc.
"…compelling in its coverage and its clarity—if you have a web presence, you need to read it."
Harry J. Gold, CEO, Overdrive Marketing Communications
"…an essential read for any marketer who wants to maximize their website’s power to convert visitors and retain customers."
Craig Danuloff, CEO, The Pre-Commerce Group
"David M. Scott makes it clear why content is the once and future king of the internet."
Jonathan Kranz, author, Writing Copy for Dummies
"Cashing in with Content is a must-read book..."
Steven Goldstein, CEO, Alacra, Inc.
"… compelling in its coverage and its clarity—if you have a web presence, you need to read it."
Al & Laura Ries, Bestselling authors of The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR, and The Origin of Brands.
"A treasure chest of ideas for making your website more interesting and compelling."
Anne Holland, Publisher, MarketingSherpa
"This isn't theory or opinion—these are real-life marketing lessons."
Bill Stinnett, author, Think Like Your Customer
"Cashing In With Content blasts away the myths about what makes online businesses great."
Alex Hungate, Chief Marketing Officer, Reuters Group
"Content is the life blood of the information economy…full of ideas to get your heart pumping."
Mike Jensen, Chief Brand Officer, GMAC Insurance/Personal Lines
"Before you embark upon yet another expensive web development project read this book."
Product Description
In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.
About the Author
David Meerman Scott is a writer, consultant, conference speaker and seminar leader specializing in using online content to market and sell products and services to demanding customers worldwide.
