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Cases in Marketing Management [Paperback]

Ross Brennan (Editor)

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Book Description

Publication Date: 13 Oct 1995 | ISBN-10: 0273616943 | ISBN-13: 978-0273616948 | Edition: 1

The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones.
The text contains 22 case studies in total.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones.
The text contains 22 case studies in total.

Product details

Paperback: 288 pages
Publisher: Financial Times/ Prentice Hall; 1 edition (13 Oct 1995)
Language: English
ISBN-10: 0273616943
ISBN-13: 978-0273616948
Product Dimensions: 23.2 x 15.6 x 1.8 cm
Amazon Bestsellers Rank: 4,397,502 in Books (See Top 100 in Books)

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