Cases in Hospitality Marketing and Management [Paperback]

Robert C. Lewis (Author)

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Product details

Paperback: 360 pages
Publisher: John Wiley & Sons (27 Sep 1989)
Language English
ISBN-10: 0471508985
ISBN-13: 978-0471508984
Product Dimensions: 23.4 x 18.8 x 1.8 cm
Amazon Bestsellers Rank: 5,297,670 in Books (See Top 100 in Books)

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Product Description

In this volume Robert Lewis presents over 20 case studies illustrating the use of marketing tools including segmentation, positioning, competitive analysis, marketing mix, and strategy. The cases are based on the author's 30 years of experience in teaching and in hotel management, restaurant ownership, airline food service and consulting.

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Amazon.com: 1 review

1 of 1 people found the following review helpful

very useful 27 Aug 2001

By Sarah - Published on Amazon.com

Format:Paperback

I found this book very helpful when recently completing a marketing tourism case study. Good value and well writen.

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