- Paperback: 504 pages
- Publisher: John Wiley & Sons; 2nd Edition edition (18 July 1997)
- Language English
- ISBN-10: 0471167320
- ISBN-13: 978-0471167327
- Product Dimensions: 23 x 15.4 x 2.5 cm
- Amazon Bestsellers Rank: 2,563,988 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This revision of the author′s edited collection of cases will expose readers to real world situations in the fields of hospitality marketing and management.
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5.0 out of 5 stars (1 customer review)
1 of 1 people found the following review helpful:
5.0 out of 5 stars
very useful, 27 Aug 2001
By Sarah - Published on Amazon.com
This review is from: Cases in Hospitality Marketing and Management (Paperback)
I found this book very helpful when recently completing a marketing tourism case study. Good value and well writen.
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