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Cases in Advertising and Promotion Management (Paperback)

by John A. Quelch (Author), Paul W. Farris (Author)

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Product details

Paperback: 820 pages
Publisher: McGraw-Hill Inc.,US; 3rd Revised edition edition (1 Dec 1990)
Language English
ISBN-10: 0256096899
ISBN-13: 978-0256096897
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