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Cases in Advertising and Promotion Management (Paperback)

by John A. Quelch (Author), Paul W. Farris (Author)

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Product details

Paperback: 848 pages
Publisher: McGraw-Hill Education (ISE Editions); Internat.2r.e. edition (1 Dec 1993)
Language English
ISBN-10: 0071146180
ISBN-13: 978-0071146180
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