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Cases to Accompany "Contemporary Strategy Analysis" Paperback – 28 Jun 2007

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Product details

  • Paperback: 368 pages
  • Publisher: Wiley-Blackwell; 6th Edition edition (28 Jun. 2007)
  • Language: English
  • ISBN-10: 1405163100
  • ISBN-13: 978-1405163101
  • Product Dimensions: 18.9 x 1.8 x 24.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 910,320 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written to accompany the text book, Contemporary Strategy Analysis (6th edn), each case is designed to enable students to apply particular concepts and techniques of strategy analysis.

New cases include:– Manchester United and the Glazer Takeover; Raisio and the Launch of Benecol Margarine; American Apparel (Vertically Integrated in Downtown LA); Outback Steakhouse (Going International). These contemporary global cases allow students to analyse in detail the determinants of competition; the difficulties of managing global roll–out; the potential of vertical integration and fast–response capability; or the challenges of internationalization.

Used alongside the Contemporary Strategy Analysis textbook, or as a stand alone resource, the Cases provide today′s students and executives with the key management concepts and frameworks they need.

About the Author

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. In 2006 he won the Strategic Management Society ′decade award′ for his SMJ article on knowledge.

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By A G. on 21 Nov. 2014
Format: Paperback Verified Purchase
Very informative
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Most Helpful Customer Reviews on (beta) 3 reviews
5 of 6 people found the following review helpful
Nice work by Grant and Neupert 4 Feb. 2001
By O. Griego - Published on
Format: Paperback
I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.
Painful to read 18 Aug. 2014
By Derek E Johnson - Published on
Format: Paperback Verified Purchase
Terribly written. This book feels like it was written by a high school student.
Four Stars 8 Sept. 2014
By Francesca Abreu - Published on
Format: Paperback Verified Purchase
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