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Product Description
Product Description
This popular casebook is now available in a more compact and updated edition. In response to requests from instructors and students for cases that require less reading time, all the cases are shorter than those in previous editions. Written by Rob Grant to accompany his text, Contemporary Strategy Analysis 7th edition, each case is designed to enable students to apply particular concepts and techniques of strategy analysis.
New cases include:
- Manchester United: Preparing for Life without Ferguson
- Starbucks
- Easyjet vs. Ryanair
- DVD Wars
Further cases, including the US Airline Industry, Ford and the World Automobile Industry, Richard Branson and the Virgin group of Companies, Wal–Mart Stores Inc, Harley–Davidson and General Electric & Jeff Immelt have been updated to 2009.
These contemporary cases allow students unparalleled insight into determinants of competition; the basis of competitive advantage; the challenges of developing new organizational capabilities; the design of strategies for exploiting innovation; and the opportunities and pitfalls of internationalization.
Used alongside the Contemporary Strategy Analysis text, or as a standalone resource, the cases allow today′s students and executives to apply key strategy concepts and frameworks to top–level decision making at companies that face critical strategic challenges.
Full teachings notes to the cases will be available upon publication at the companion website www.contemporarystrategyanalysis.com
From the Back Cover
Used in conjunction with the best–selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today′s rapid technological changes and increasingly international markets compound the dififculties of decision–making. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today′s changing world.
--This text refers to an out of print or unavailable edition of this title.
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5 of 6 people found the following review helpful
Nice work by Grant and Neupert
4 Feb 2001
Format:Paperback
I use Cases in Contemporary Strategy Analysis in my Capstone course (final course) for my MBA graduate students. It provides them with excellent insight into corporate decision making and strategic planning processes. The case studies are interesting and rich for discussion. My only criticism is the world of business is so fast paced. I would have like to see an internet site or CD ROM with more current information on the companies. Many of the organizational case studies were dated 1998. A myriad of financial, economic, marketing, and strategic changes occurred since the printing of the text. Overall, I recommend the book for textbook use.
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