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Be Careful What You Wish For [Hardcover]

Simon Jordan
4.7 out of 5 stars  See all reviews (136 customer reviews)

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Book Description

7 Jun 2012

Ever dreamed of owning your boyhood football club?

Simon Jordan grew up a stone's throw from Crystal Palace Football Club. As a boy he used to break into the Palace ground for a kick-about on the hallowed turf. On leaving school he entered the mobile phone business. By the age of thirty-two, he'd built a company from nothing, sold it for £75 million and bought his childhood club. By the age of forty-two Palace was in administration and Jordan had lost nigh on everything.

Be Careful What You Wish For lifts the lid on the owner's story and reveals for the first time how the national game really works. Jordan spares no one, least of all himself, as he takes us inside a world where hopes and aspirations sit alongside greed, self-interest, overpriced players, dodgy transfers and top-level incompetence. He doesn't hold back.

Breathtakingly honest, highly controversial, humorous and full of jaw-dropping anecdotes, Be Careful What You Wish For is far more than a football book. It is a social commentary on the culture of great wealth and ambition; a Shakespearean tragedy that exposes the dark side of chasing a dream.

Product details

  • Hardcover: 416 pages
  • Publisher: Yellow Jersey (7 Jun 2012)
  • Language: English
  • ISBN-10: 0224091816
  • ISBN-13: 978-0224091817
  • Product Dimensions: 23.6 x 15.8 x 4 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (136 customer reviews)
  • Amazon Bestsellers Rank: 160,905 in Books (See Top 100 in Books)

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Product Description


"A frank and brutal insight into why football and business don't mix" (Theo Paphitis)

"One hell of a read" (Sport Magazine)

"Bad luck and bad decisions make for a page-turning read" (Shortlist magazine)

"Brash, flash and full of bottle-blond ambition" (Simon Redfern Independent on Sunday)

"One of the best football books you will ever read" (Birmingham Post)

Book Description

An explosive insight into the previously unseen world of football club ownership by one of the game's most-recognisable figures

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
17 of 17 people found the following review helpful
By ouzodan
Format:Hardcover|Verified Purchase
Great book, Jordan doesnt mess about showing up Chairman, Managers, Players and Agents for the Mercenary rubbish they are, a truly interesting insight into the goings on at all Football Clubs not just at Palace.
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24 of 25 people found the following review helpful
5.0 out of 5 stars He lost millions, you can afford ten quid! 8 Jun 2012
By KJ44
Format:Hardcover|Verified Purchase
I'd say it was "unputdownable" as a Palace fan, but after an entire evening I needed sleep, so I had to put it down just the once.

You don't have to like him, or you may even think he's just too orange, but you'll enjoy this book. There are genuine laugh out loud bits, jaw-dropping parts, and after a baptism of fire with the f-word you get used to the direct language and the bloke's character.

You never know, one day Simon Jordan might show football what "bouncebackability" really means.
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21 of 23 people found the following review helpful
4.0 out of 5 stars A breath of fresh air 6 Jun 2012
Format:Hardcover|Verified Purchase
Simon Jordan really doesn't care who he might upset or get on the wrong side of.

He has a great sense of his own worth and infallibility and once you recognise this and take him with a pinch of salt then this book is a lot of fun, totally indiscreet and packed full of great stories.

Highly recommended and once you strip out the ego and hyperbole there are also some serious points to be made about the trials and tribulations of owning a football club.
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11 of 12 people found the following review helpful
5.0 out of 5 stars A damn good read 10 Jun 2012
Format:Hardcover|Verified Purchase
This is a good read even for non Palace fans.
Some business insight and a glimpse of life behind the scenes in football.
Lessons still not learned as we see more clubs in financial trouble.
Entertaining but hardly aspirational!
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10 of 11 people found the following review helpful
5.0 out of 5 stars Blown Away 11 Jun 2012
Format:Hardcover|Verified Purchase
Whilst the prose may not exactly have William Shakespeare worrying about his legacy, it is a cracking read which I found hard to put down. If you love your football & really want to know what goes on behind the scenes as well as get an insight into what its like to get a huge pile of money at a very young age then this is the book for you.

Highly recommended
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23 of 26 people found the following review helpful
5.0 out of 5 stars Man's a legend 5 Jun 2012
Ok, he can be a bit of **** at times, but you gotta love his attitude to life and honesty in his book. It's hugely entertaining and so refreshing to read a biog from someone who is not frightened to say what he thinks.
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3 of 3 people found the following review helpful
4.0 out of 5 stars An enjoyable but cautionary tale 3 July 2012
As a Crystal Palace fan and season ticket holder during the Jordan years, this was always going to be compulsory reading. And in terms of readability, it certainly did not disappoint, although it may obviously not be of as much interest to non-supporters.

The first half of the book I thoroughly enjoyed - Jordan's rise to club ownership, and his views on particular individuals, were both eye-opening, frank and insightful. It emphasised the difference in perspective that existed between the view from the terraces and from the boardroom, and the rather archaic manner (compared to other businesses) in which the game at large was run. Jordan does not spare us his frustrations. But there is a nagging feeling that, given that we already know the denouement, the number of people he upset along way was always likely to come back to haunt him later.

The second half of the book is more like a Greek tragedy, and as a supporter, brought back a lot of painful memories. That said, I could not put it down. This behind the scenes view, albeit from Jordan's perspective, describes well the agony he was going through to save the club right up to the end, despite having made some decisions that probably contributed to its downfall. Although he may have been short of cashflow at the end, he was certainly not short of passion for his club. His resilience until the bitter end is admirable.

There is a bit too much hyperbole and self-aggrandisement (for example, a few too many references to 'the luxurious Grosvenor House, my London home'), but I suspect this is also a part of his character, and in that sense, important context to the events that unfolded. An epilogue on 'life after Palace' and what he did next would have also been of interest, and hopefully a further good example of his own spirit.
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8 of 9 people found the following review helpful
5.0 out of 5 stars I couldn't put it down... 12 Jun 2012
Format:Kindle Edition|Verified Purchase
As an ardent Crystal Palace fan, I couldn't put this book down. I always enjoyed listening to what Simon Jordan had to say. I know I would never have been sufficiently brave to take the business risks that he took. I wouldn't have believed what he said about some of the relationships, but when you reflect on what happened, it all made sense.
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Most Recent Customer Reviews
5.0 out of 5 stars Tells it as it is.
A very honest and open account of how Jordan lost it all at Palace. He doesn't pull any punches either, he tells you exactly what the football authorities are like (you'll probably... Read more
Published 23 days ago by Garzinio
5.0 out of 5 stars Five Stars
a great insight into the football industry
Published 1 month ago by Elisa Rawson
3.0 out of 5 stars Fairly entertaining reading
Brought for a holiday read, I found it entertaining and feel it would be of interest to most football fans.
Published 1 month ago by Susan L O'Brien
5.0 out of 5 stars Brilliant and hilarious
I'm not massively interested in football but this book's reviews made it appealing and I was nosy about how the world of football works behind the scenes. I couldn't put it down! Read more
Published 1 month ago by Sara Wilcox
5.0 out of 5 stars Excellent
This is a great insight into running a football club and the unseen problems that only hindsight can teach you. Sometimes you just have to learn the hard way as hearts rule heads.
Published 1 month ago by G Carney
5.0 out of 5 stars must read
great read told how it is the side of football that no one sees he tells it how it is in the old boy network
Published 1 month ago by Neville Goulder
4.0 out of 5 stars gread read
I have been chasing this book for a long time , it didnt disappoint , I would say to anybody interested buy it . you have to admire the guys honesty
Published 2 months ago by nigel kitching
5.0 out of 5 stars I couldn't put it down!!
I don't read many books but I couldn't put this one down. You don't have to be a Palace fan to enjoy this story of how football tried to suck Simon Jordan dry. Read more
Published 2 months ago by Mr A R Peers
4.0 out of 5 stars A great insight
I'm not a Crystal Palace fan but I remembered seeing Simon Jordan regularly appearing on television. Read more
Published 2 months ago by A.J.R
5.0 out of 5 stars SUPRISED
He comes across as a flash bloke which in some ways he is but in this book no one can fault or doubt his dedication to a football team that was his life this book has changed m y... Read more
Published 3 months ago by ray lovell
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