A good basic introduction into beginning a career in the British media, and a handy start point with many references to further information. but fatally lacking in many places. It informs you of the skills and knowledge you must have to work in each area, but often provides no guidance of how to go about gaining that skill or knowledge. Instead the book seems to assume you already have many of the industry specific knowledge, rendering the book of only limited assistance to anyone starting out.
Overall, a useful reference to make sure you tick the boxes.