When I first read this book I was graduate student in adult education, taking a course in adult career counseling. Compared to the highly prescriptive, formalized, and test-based/type-based approaches that still dominate the career counseling field; this book was an eye-opener. Cochran lays out a detailed narrative approach to career counseling that requires no personality tests or career-matching to personality type. He was the first career counseling "expert" that I came across who was prepared to completely get away from Holland Codes and Myers-Briggs Types and their ilk.
But... If you are seriously interested in narrative counseling approaches, or are already familiar with narrative theory and therapy, you will probably quickly realize that Cochran has simply substituted his own "orthodoxy" for the prevailing model. Cochran's idea of narrative still uses tests (albeit card sorts etc. rather than type-testing) and still follows a formal seven step process.
For the career counselor looking for a way to break free from personality testing, or for the counselor trying to pitch a newer approach within a rigidly structured institutional setting, this book is "short and sweet" and tells you exactly how to do it. For counselors further along on the postmodern counseling path, (i.e. Solution-Focused Therapy etc.) this book will probably seem like a step backwards.
The book is written for carer counselors, and not for individuals seeking career guidance.