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Carbon Detox: Your step-by-step guide to getting real about climate change. [Paperback]

George Marshall
4.8 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

15 Oct 2007
Reduce your carbon footprint from day 1 - "Carbon Detox" explains the changes each of us can make at home, at work and in every aspect of our lives. From summer heat waves to rising sea levels, climate change affects us all. The main cause is carbon dioxide and our carbon emissions are growing year by year at a frightening rate. However, there is hope. The changes we make now can slow the effects of climate change and preserve the planet for future generations. George Marshall shows you how to carbon audit your life and start reducing your impact today. He also explains how to overcome psychological blocks such as scepticism, fear and feelings of insignificance. This book includes advice on low carbon transport options and holidays and how to create an energy-efficient home. With the help of "Carbon Detox" you will be able to make real differences from day 1.The author's charity will provide extensive cross-promotional support including talks and workshop events. This is the first book to show how the ordinary 'non-greenie' can make realistic and meaningful changes. It is written by an expert author who lives in a low carbon home. It features carbon calculators for the home, transport and food.

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Product details

  • Paperback: 352 pages
  • Publisher: Gaia Books Ltd (15 Oct 2007)
  • Language: English
  • ISBN-10: 1856752887
  • ISBN-13: 978-1856752886
  • Product Dimensions: 19.6 x 12.6 x 2.2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 606,224 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

About the Author

George Marshall is Director of the Climate Outreach and Information Network and has over 17 years' experience in research and campaigning for environmental organisations. He has worked as a senior campaigner for Greenpeace and the Rainforest Foundation, and as a policy consultant to the German and Papua New Guinean governments. He has authored fifteen major reports and won nine awards for his video documentary work. Location: Oxford.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars A rollercoaster ride 8 Nov 2007
In his 2006 book Heat, George Monbiot set out a bold and inspiring vision of how Britain could reduce its carbon emissions by 90% by 2030, thereby keeping runaway temperature rises at bay and mitigating the worst effects of climate change. The only problem with Monbiot's tightly argued and highly convincing call to action is that it demands a prompt and sweeping response at government level and beyond, which can seem awfully remote and disempowering to the ordinary individual wondering what he or she can do personally to make a difference.

Cue veteran green campaigner George Marshall to enter the climate change fray with Carbon Detox, an irreverent, humorous and immensely readable guide to getting to grips with this thorny issue on a personal level. Replacing piles of dull statistics with vivid metaphors for understanding climate change - a rollercoaster ride we are about to embark on and cannot climb off - Marshall skilfully conveys the nature and urgency of the problem. He also excels at revealing Humankind's seemingly limitless capacity for denial, drawing an analogy with the tobacco industry-sponsored campaign of the 1950s to expose the phoney contemporary industry of climate change scepticism. And through an incisive analysis of personality types borrowed from the field of marketing, Marshall offers some clever ideas for those seeking to convince sceptical friends, family and colleagues.

But Carbon Detox's ultimate purpose is to serve as a step by step guide to taking positive action on climate change.
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10 of 10 people found the following review helpful
5.0 out of 5 stars "IT WILL MAKE YOU LAUGH IT WILL MAKE YOU CRY" 25 Oct 2007
The climate crisis is an absolute emergency, yet all of us who've been working towards personal, social, and political change know how stuck in a rut we are with our methods communicating the urgency of the situation. George Marshall's approach is hilariously and utterly original, irreverant and inspiring, and a must-read, must give to loved-ones. It's a movement building book, and it speaks, in it's self-help genre format, to a wide, diverse audience, not just environmentalists (who actually herein get a bit of a boot). We'll be hearing a lot more from this man! Make this book a success and we'll be contributing to solutions....
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8 of 8 people found the following review helpful
5.0 out of 5 stars Your Evil Carbon Twin, and other stories 26 Nov 2007
By Drizzle
OK, so we know the science, but how do we get action? We need to tackle full-on the psychology of denial out there, and to talk to different types of people on their own terms. We need new ways of talking about climate change, new stories and new metaphors. In this readable, informal, down-to-earth and straight-talking new book, George Marshall makes great strides into this territory. There's no other book on climate change quite like it. Read it to find out why you should say no to sackcloth, how to side-step the bystander effect, and how to relate to your Evil Carbon Twin. Then pass it on.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Too much like a motivational self-help book. 24 April 2012
By S. Hyde
Format:Paperback|Verified Purchase
In the last year ive read 8 books on climate change because i realised that i was fairly ignorant of the facts. The best one ive read so far is Heat by George Monbiot and it was from there that i was led to George Marshall and Carbon Detox.

George Marshall is the co-founder of 'Rising Tide' and director of the 'Climate Outreach and Information Network' and a pioneer in the campaign for greater understanding and action in climate change in the UK. Unfortunately however, I found his book the least interesting or helpful of all that ive read so far.

There seems to be no definitive book on climate change that covers everything, and so Carbon Detox contributes many valuable ideas, facts, links and opinions to the mix and i would definitely recommend that people read it. I especially found interesting the 4 personality types and how each one could be influenced in a different way. But my main objection is that the book adopts a kind of motivational, inspirational, self-help style that i find grating at times. This style creates so much padding that you could ditch 2/3rds of the book and still get across the same message.

The best chapter for me was the last one where George starts to talk about himself. For once he takes his own advice on 'the golden rule for amplifying climate change' and succeeds in reaching an audience by allowing me into his own personal world and how he has tried to make changes in his own life. This led me to his yellowhouse website which will be useful as i myself attempt to improve the energy efficiency of my 19th century home.
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1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
George Marshall quite correctly concludes that the science is covered elsewhere, and focuses his book on the social and psychological aspects of climate change instead. Carbon Detox is about climate change in real life, and all the questions that entails - why do people not get it? How can people who do get it still fly? Why is it climate change an unacceptable dinner party conversation?

Marshall sets out to provide "fresh ways of coming to terms with climate change... new and original metaphors, images and arguments," and aims to empower and inspire rather than scare.

Having motivated the reader to change in the first half, the second half of the book tells you how. There are extensive notes on working out your carbon emissions, and then step-by-step guidelines for how to reduce them. It is comprehensive without being over-complicated, and much more reliable than online carbon calculators.

Like all the best books on climate change, Carbon Detox is also positive. "When you decide to detox you are not just taking a stand against climate change" writes Marshall. "You are also making a strong statement for a cleaner, healthier and fairer world."

For that, and its practical advice and refreshing perspective, Carbon Detox is a great book. It's also honest, personal, and very funny. Other people deal with the science or the politics in much more detail, but if you're only going to read one book on climate change, Carbon Detox is the one you should go for.
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Most Recent Customer Reviews
5.0 out of 5 stars Great book
Read it
Lots of good tips to minimise your damage to our fragile planet and save some precious fossil fuel for future generations.
Published 15 months ago by green as grass
5.0 out of 5 stars Read it!
This is an excellent book. Refreshing, no nonsense, cuts through any woolly thinking. I thought his marketing theory approach to the problem of communicating with people was... Read more
Published on 28 Jun 2009 by Ruth
4.0 out of 5 stars Accessible and inspiring
This is a great book for anyone wondering how - or why - to reduce the environmental impact of their lifestyle. Read more
Published on 16 May 2009 by All night shopper
5.0 out of 5 stars Read this book!
This book is a must-read for - well, for everyone, really. Because everyone needs to get real about climate change - and the over-consumption which is exacerbating it. Read more
Published on 5 May 2009 by Emm Seven
5.0 out of 5 stars Essential reading for those who have grasped the science.
With the 4th IPCC report the science is now established. We need to move from a culture of concern, assumed powerlessness, apathy and fear, to one of action. Read more
Published on 29 Jun 2008 by Bryn Higgs
5.0 out of 5 stars Very accessible book on climate change
With short chapters and magazine-style personality assessments, this is the first time I have come across a book on climate change which is so easy to read. Read more
Published on 23 Mar 2008 by EC
5.0 out of 5 stars Lighthearted, practical and refreshing
With the emerging awareness and acceptance of the science behind climate change, there are an increasing number of explanatory books and "how to be green" texts appearing in the... Read more
Published on 8 Feb 2008 by Sally Lever
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