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Car Badges: The Ultimate Guide to Automotive Logos Worldwide [Paperback]

Giles Chapman
4.2 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

9 Sep 2005
Over 125 car logos from around the world are examined and interpreted in this compelling book, from the prancing horse of Ferrari to the three red diamonds of Mitsubishi; from the script-in-oval trademark of Ford to the circled star of Mercedes-Benz. Every logo currently in use is included, alongside dozens of fascinating examples now found only on vintage and classic cars. The individual stories behind every logo are brought alive through 1000 illustrations, showing the logos in detail and how they have been applied to overall car design.

Product details

  • Paperback: 312 pages
  • Publisher: Merrell Publishers Ltd (9 Sep 2005)
  • Language: English
  • ISBN-10: 1858942756
  • ISBN-13: 978-1858942759
  • Product Dimensions: 2.8 x 22 x 15 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 494,356 in Books (See Top 100 in Books)

More About the Author

Giles Chapman is an award-winning writer and commentator on the industry, history and culture of cars. He began his career in 1984 in automotive consultancy, moving into magazine publishing in 1985. By 1991, he was editor of Classic & Sports Car, the world's best-selling classic car magazine. Since 1994, he's worked freelance across a huge variety of media. Today, he contributes to national newspapers and motoring publications, and was voted Jeep Consumer Journalist Of The Year in 2005, BCA Feature Writer Of The Year in 2008, and AA Environment Writer Of The Year 2011.

He's the author of more than 30 books including 'My Dad Had One Of Those' (co-written with Top Gear's Richard Porter) that was a non-fiction hardback best-seller in 2007 and has since sold almost 170,000 copies. This makes it one of the best-selling - and most popular - car books of all time.

His book 'Chapman's Car Compendium' won the Montagu of Beaulieu Trophy in 2008. Dorling Kindersley's 'The Car Book', published in 2011 and on which Giles Chapman was Editor-In-Chief, won wide acclaim as well as advance orders for 81.000 copies in several language editions. He's also worked with BBC Top Gear over many years.

Giles Chapman's reputation for painstaking research and entertaining writing is reflected in praise from some of the most demanding independent critics. Here is a selection.

Car Badges: 'Superbly researched... crammed with anecdotes, obscure facts on other key elements of car design, and highly authoritative' - London Evening Standard. 'This not only makes sitting in traffic jams more interesting but it's also social and industrial history' - The Spectator. 'Massive, valuable and interesting' - Motor Sport magazine.

Chapman's Car Compendium: 'Open this book at any page and you're bound to find something fun' - Autoweek magazine. 'Even the best-informed petrolhead is guaranteed to learn something new' - 4car website.

The Car Book: 'Everyone in our office was taken aback by the depth of this impressive work' - Classic & Sports Car magazine, where it was Book Of The Month in June 2011. 'This thumping hardback blows all preconceptions out of the weeds. With a decade-by-decade breakdown of automotive history, it's packed with detail' - Octane magazine.

The Land Rover Story: 'Fine investigation into the development of the Land Rover' - Classic & Sports Car magazine. 'Chapman has produced another good 'un with this potted look at Britain's mighty Landie in all its flavours' - Octane magazine.

His next two titles, Cars We Loved In The 1960s and Racing Driver: How To Drive Racing Cars Step By Step, will be published in spring 2014.

Product Description


A reference book to stand the test of time - wonderfully produced and printed, meticulously researched and full of information which will not only inform but astonish - MOTORING TELEGRAPH Highly authoritative - a great new book ... superbly researched - DAVID WILLIAMS, THE EVENING STANDARD

About the Author

Giles Chapman is a leading international and award-winning authority on the motor car, its industry, history and culture. He has published widely on all aspects of cars, and has worked as consultant editor for Merrell's Car Design Yearbook.

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Customer Reviews

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Most Helpful Customer Reviews
9 of 10 people found the following review helpful
5.0 out of 5 stars Nurd-free, and full of surprises 4 Oct 2006
This is the kind of comprehensive little book someone should have produced years ago for anyone mystified by many of the badges the see every day. It contains the background to every badge you're ever likely to encounter, quite a few you may not (especially some interesting examples from China) and the interesting stories behind even the most commonplace logos like those of Ford, Chevrolet and Peugeot. The Pierce Arrow badge almost made me laugh out loud.

It's a good size too: chunky but small enough to fit in your glovebox, making it invaluable for checking badges when stuck in traffic. Excellent illustrations too, making it a great present for the petrolhead in your life.
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3.0 out of 5 stars USEFUL COLLECTION OF POPULAR ICONS 22 Jan 2014
Format:Paperback|Verified Purchase
I bought this book purely for use with a car badge quiz. It contains a reasonable sample of mostly more popular items; but I needed more material that it provides to be successful at the quiz! Not the ultimate, as billed, but probably a good introduction for the younger members of society.
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3.0 out of 5 stars Clear overview 7 Nov 2011
Format:Paperback|Verified Purchase
Clear overview of most popular brands with a small history of the badge creation. Good for a gift for a car enthousiast.
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5.0 out of 5 stars car badges 16 Feb 2011
Got this book so family can match when we go out and the son can learn about cars as well
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2 of 3 people found the following review helpful
By RachelJ
My son loves this book. He constantly looks at cars trying to work out what make they are from their badges expecting me to know them all. And if I'm honest, having read parts of the book it is actually quite interesting too!!
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