In a consumer society slowly eating itself, there's no more pressing question than whether or not capitalism and sustainability can ever go together. Johnathon Porritt sets out here to prove that they can. On the one hand, "global capitalism as we know it today would appear to be inherently incompatible with the pursuit of either ecological sustainability or social justice." On the other hand, "capitalism is now the only economic game in town."
Capitalism has been effective in providing goods and services, in creating wealth and raising standards of living. It has also created gross inequality and laid waste to the planet. Business as usual will lead to ecological suicide, quite simply.
In its place, Porritt argues for better regulation, costings for externalities, better metrics than GNP alone. He questions our fixation with growth, and tests the limits of corporate responsibility.
Porritt has got in trouble with some environmentalists for working a little too closely with big business, and he explores some of these initiatives in some detail here - business excellence, business aimed at the poor, experimental corporate reporting. It's easy to see why he's been accused of selling out as he sings the praises of Dow Chemicals, but the corporation aren't going anywhere any time soon, so I applaud him for working alongside them to develop better business models.
For all its problems, capitalism is what we have to work with right now. Although it could do with an extra chapter after the events of summer 2008, this book is still a useful guidebook to the changes already underway, and a roadmap for more responsible capitalism.